You… a Brand with Purpose

Table of Contents

 

We’re having fun with this theme of branding.  What’s fun about it? Well, today, more than ever you have the opportunity to create a brand with purpose.

You. Your brand…. Your purpose, custom made to doing work you love, that expresses who you are, what’s important to you and the purpose you conceive and perceive. Wow! Imagine that! So, natural… so obvious… so as it should be, but unfortunately, not yet so common. However, creators are changing this.

Audio Article – A Brand with Purpose

Creators are leading the way to create with purpose.

You. Your brand…. Your purpose, custom made to doing work you love, that expresses who you are, what’s important to you and the purpose you conceive and perceive. Wow! Imagine that! #lifegoals #Dreams #Motivation #BucketLists #Ideas #Quotes #Money #IWant #Happy #ThingsToDo #Inspiration #Thoughts #Travel #Adventure #Fun #Friends #Awesome #People #Families #Heavens #RoadTrips #Wanderlust #Mottos #icreatedaily

 

Your brand is free to express the purpose you conceive and perceive.
~LeAura Alderson, author, entrepreneur, cofounder-iCreateDaily

From Sterile Corporate to Colorful Personal

Business is evolving from larger impersonal corporations to the solopreneurs of creators. Artist entrepreneurs are a thing, and are becoming increasingly, a very big thing. Imagine, a world with fewer mega corporations and many—many more—tiny ones.

Brands that are comprised of one or few originators tend to be more purpose driven. It’s easier for solopreneurs to be a brand with purpose… easier to connect to your reason for being; connect to what drives you when it’s your work, your origin, your passion, your purpose.

When the creator is closer to the creation, there’s more connection to purpose… to soul.
~LeAura Alderson, author, entrepreneur, cofounder-iCreateDaily

We're having fun with this theme of branding.  What's fun about it? Well, today, more than ever you have the opportunity to create a brand with purpose. You. Your brand. Your purpose, custom made to doing work you love, that expresses who you are, what's important to you and the purpose you conceive and perceive.

 

A Diamond Metaphor

A clear diamond reflects all the colors of the rainbow, and yet the diamond itself is basically clear. When you get clear on your purpose, to the extent that you can grasp it thus far, that becomes your diamond through which all your other endeavors are reflected.

Another way of saying it is that all your other endeavors will reflect your purpose when you’re clear on what that is. If you’re not sure, don’t worry. We’ll help you discover that next, as well as share with you the purpose of iCreateDaily.

All your other endeavors will reflect your purpose when you’re clear on what that is.

It is in deep thinking that we discover the diamonds in depths unknown.
~LeAura Alderson, author, entrepreneur, cofounder-iCreateDaily

 

Discovering Your Brand with Purpose… Your Diamond

The most important thing to remember, is that if you’ve not yet identified a purpose, you’re in the majority, so not to worry.

Most people don’t know their purpose. In fact most never ask.

That you’re here reading, reflecting, and contemplating, means that you’re already in the top 10%.

We like to keep things as simple as possible. When it comes to finding purpose, you can discover a lot about your purpose by simple questions and exercises.

Exploring Purpose

To help discover your purpose, ask yourself these three questions:

1. What am I compelled to do above all else?
2. What legacy do I wish to leave?
3. What brings me the greatest joy?

Find the intersecting answers and you will be closer to connecting to purpose. You can also create each of these at a venn diagram circle, and ponder the intersecting center.

~LeAura Alderson, author, entrepreneur, cofounder-iCreateDaily

Branding to Purpose – Imperfectly

Do not worry about whether this is perfect… whether this is “it”… your big, all encompassing purpose. Don’t worry if you’re not yet completely clear on your purpose.

This is the beginning of an ever-expanding landscape of the puzzle of your life, and the picture you see today, will evolve to encompass more while growing in clarity.

Find the connecting points to the answers you come up with and work on developing that. Now that you’re asking, pondering and meditating on these questions, the deeper answers will begin reflecting back to you. You will notice people, ideas and things you encounter showing up in your day that will help to clarify your vision.

By setting your intention, which is a part of what branding to purpose is, both your unconscious and conscious areas of your mind go to work on helping you make that happen.

The clearer the diamond the more light it reflects. Same for us.
~LeAura Alderson, cofounder-iCreateDaily

The clearer the diamond the more light it reflects. Same for us. ~LeAura Alderson, cofounder-iCreateDaily #lifegoals #Dreams #Motivation #BucketLists #Ideas #Quotes #Money #IWant #Happy #ThingsToDo #Inspiration #Thoughts #Travel #Adventure #Fun #Friends #Awesome #People #Families #Heavens #RoadTrips #Wanderlust #Mottos #icreatedaily

HERE’S AN EXAMPLE:

Devani and I had been incubating on refining the iCreateDaily purpose and slogans. Like a parent nurturing their child’s growth, we’ve given it structure and purpose with the intent to remain open to whatever it is to become.

When we received a comment in a post from a community member. That comment—which is quoted below—catalyzed the new slogan that fits perfectly with the intent of the iCD brand.

The detours—and hijackings—in our lives, aren’t detours on the path. They are the path. They aren’t interruptions in the day. They are the day.
~Lynne Hundley, artist

The detours—and hijackings—in our lives, aren’t detours on the path. They are the path. They aren’t interruptions in the day. They are the day. ~Lynne Hundley, artist #lifegoals #Dreams #Motivation #BucketLists #Ideas #Quotes #Money #IWant #Happy #ThingsToDo #Inspiration #Thoughts #Travel #Adventure #Fun #Friends #Awesome #People #Families #Heavens #RoadTrips #Wanderlust #Mottos #icreatedaily

The Day is the Way

We’d been saying these two quotes often:

“The day is the way.”

And

“It is in the journey that the way becomes more clear.”

Because the day is at the heart of the iCreateDaily brand, and because life is a journey. Lynne did not set out to make a post that would lead to our discovery of our most focused slogan.

We did not plan or set out to discover a slogan on a specific time, day or way. It was the setting that in motion that set the rest to work. Which is why it’s so important to get into the habit of daily doing, learning and reflecting.

Building a business is like being a parent. You give your ‘child’ structure and principles, while remaining open to whatever it is to become.
~LeAura Alderson, author, entrepreneur, cofounder-iCreateDaily

Building a business is like being a parent. You give your 'child' structure and principles, while remaining open to whatever it is to become. ~LeAura Alderson, author, entrepreneur, cofounder-iCreateDaily #lifegoals #Dreams #Motivation #BucketLists #Ideas #Quotes #Money #IWant #Happy #ThingsToDo #Inspiration #Thoughts #Travel #Adventure #Fun #Friends #Awesome #People #Families #Heavens #RoadTrips #Wanderlust #Mottos #icreatedaily

Purpose – a Diamond Metaphor

For iCreateDaily, our purpose—our “diamond”—is to create, connect and contribute. We express our “colors” through creating, and we do this through the body or vehicle of media publishing through websites, emails, social groups, journals and products. Simply put…

Our purpose is to create, connect and contribute daily.
~iCreateDaily.com

You could say that our “one thing” that we do as a family brand of companies, is content creation. However content is not our purpose, but rather one of our colors… one of our expressions of purpose.

Our purpose is creative contribution… to contribute to the world by contributing to the lives of others through what we create and the connections we make.
~iCreateDaily.com

Our purpose is creative contribution... to contribute to the world by contributing to the lives of others through what we create and the connections we make. ~iCreateDaily.com #lifegoals #Dreams #Motivation #BucketLists #Ideas #Quotes #Money #IWant #Happy #ThingsToDo #Inspiration #Thoughts #Travel #Adventure #Fun #Friends #Awesome #People #Families #Heavens #RoadTrips #Wanderlust #Mottos #icreatedaily

A Brand With Purpose

Facets of a Brand with Purpose

Purpose = soul ~ symbol = diamond

Expression = heart ~ symbol = facets

Form = body ~ symbol = setting

iCreateDaily’s Purpose

Purpose = Diamond is to Create, Connect and Contribute
Expression = Facets are Content, Creations and Services
Form = Setting is Media Publishing Companies and products

As we were working on this ourselves, we’ve refined our brand slogans. Our slogan has been,
“A movement for creators serious about their art.” That has now evolved into two variations of this:

The iCreateDaily Podcast Slogan

iCreateDaily ~ a movement for creators serious about their work.
iCreateDailyPodcast.com

The iCreateDaily Brand Slogan is:

The Day is the Way™
iCreateDaily.com

The 5 M’s of a Brand with Purpose

  1. Movement
  2. Mission
  3. Mantra
  4. Method
  5. Mindset

Now it’s your turn. Identify your diamond… and your Five M’s.

Write down these five “M” words, to see if they serve your vision for your brand, plugging in the words, phrases and slogans that fit for you. Here are ours… please share yours! We’ll be glad to add them here.

MOVEMENT

A movement for creators serious about their work.

MISSION

To Create… Connect… Contribute.

MANTRA

“The day is the way.”

METHOD

Quarterly goals, worked daily

MINDSET

Gratitude and growth.

 

Our purpose is to create, connect and contribute through daily doing.

The Day is the Way.™

iCreateDaily.com




Want to submit your photos, videos and/or article content for publication? We love to consider your contribution for publication! creators@icreatedaily.com