Just Ship It — Before You’re Ready

Table of Contents

Don’t settle for less, but… don’t let ‘perfectionitis’, paralyze you. That’s what we’re doing with the brand vision for iCreateDaily.

Devani and I had been discussing the concept of a brand for creators for a few years now. We love working with, serving and hanging out with creators, and these conversations began to take shape via a domain name we claimed in January of 2017.

Audio Article: Just Ship It!

 

The timing wasn’t right.

But… is it ever?

No Time? Start Anyway!

We didn’t have the time that would be needed to do it “right”; we were already working seven days a week building other businesses, #TheEntrepreneurLife, so we shelved it. But eight months later we couldn’t stuff it back into the treasure chest of ideas any more. Like characters in a book that demand to be written into the story, it wouldn’t leave us alone, so we had to do it… to just start.

While we didn’t have the time, we knew we were committed to doing this, and so we did.

The right moment is now.
~Tina Roth, CreativeBlocks.com

Don’t settle for less, but… don’t let ‘perfectionitis’, paralyze you. That’s what we’re doing with the brand vision for iCreateDaily. Devani and I had been discussing the concept of a brand for creators for a few years now. We love working with, serving and hanging out with creators, and these conversations began to take shape via a domain name we claimed in January of 2017.

You may enjoy this delightful presentation by Tina Roth where she shares how her new businesses were started the day her children were born! Talk about poor timing!! And yet… it worked out.

 

Business Plans are Out… Brand Vision and Goals are in

Most business plans never end up seeing the light of day beyond the initial creation. In fact, most successful entrepreneurs we know have said that business plans are a waste of time, excepting in how they can serve to force you to identify and clarify your goals and objectives.

Even the best plans always change once you’re on the journey.

It is in the journey that the way becomes more clear.
~LeAura Alderson

The 90 Day Goals Journal can help you with goal setting as well. That journal is a perfect example of how it is in the journey that the way becomes more clear. We had not even conceived of creating a journal prior to beginning the iCreateDaily brand. We knew there would be products to come, but the 90 Day Goals Journal had not even entered our minds until our audience indicated they wanted something more like that for goal setting, tracking, inspiration and accountability.

Head in the Direction You Wish to Go

The iCreateDaily 90 Day Goals Journal and Planner is a perfect example of how it is in the journey that the way becomes more clear.

Prior to beginning the iCreateDaily brand, we had not even conceived of the idea creating a goals journal let alone publishing and selling them on Amazon. We knew there would be products to come—because we’re creators after all—but the 90 Day Goals Journal had not even entered our minds.

It was in the process of hosting a creator’s challenge using another journal that our audience’s feedback started our ideation for an iCreateDaily Journal. The current journal wasn’t working so well for them. They wanted a 90 Day Journal that was segmented into months, weeks and days and set up for goal setting, tracking, inspiration and accountability.

Daily steps in the direction of your dreams is a proven path to success.
~LeAura Alderson, author, podcaster, entrepreneur, co-founder-iCreateDaily

Focus on Progress not Perfection

Today, we’re just a few chapters in of the many planned in our growing brand vision for iCreateDaily. We’re often behind where we wanted to be and less consistent in our podcast publishing schedule that we’d hoped to be. We’ve already stumbled and sidestepped our way to here. But we’ve also made tremendous progress.

It’s not always pretty. It’s often more hectic and chaotic than we’d idealize. The entrepreneur life is messy. It’s a lot like exercise. You get hot and sweaty, which doesn’t look great on most of us, but you make progress. You get stronger, healthier and more capable.

Most of us don’t love exercise but we love the results. It’s the same thing when you push your creative boundaries.
~LeAura Alderson, author, podcaster, entrepreneur, co-founder-iCreateDaily

The Gift of Goal Setting for Getting Things Done

Precisely because we pushed ourselves we completed the publishing of our first 90 day goals journal in the third quarter of 2017. Then, in 2018 we completed 8 more totally new journals, plus an update of the first one! From not even having the idea, to 9 complete journals in less than a year.

If we had planned this, we would’ve assumed it was too ambitious. By diving into daily doing—and pushing ourselves to do more than we’d done before—we got so much more done!

By pushing our boundaries, we accomplished more than we thought possible

In sharing just this portion of what we did from Q4 2017 – Q1 2019, you can see an example of breaking down a challenging task into manageable steps, which is exactly what goal setting, monthly, weekly and daily is all about.

5 Quarters… 9 Journals Published!

  • 2017 – Q4:
    • Created the first 90 Day Goals Journal (idea->decision->daily doing->done)!
  • 2018 – Q1:
    • Completely updated the first journal based on audience feedback and our own observations
    • Created 3 completely new versions of the 90 Day Goals Journal (same format, different content)
  • 2018 – Q2:
    • Published all 3 of the newest journals and set up our Amazon store
  • 2018 – Q3
    • Started selling the iCreateDaily journals on Amazon
  • 2018 – Q3
    • Created a new 90 Day Gratitude Journal
  • 2018 – Q4
  • 2019 – Q1
    • 1/9/19 – iArtDaily Journals arrive
      • Take photos for listings and social
      • Create Amazon listing
      • Create iCreateDaily journal shop pages
    •  1/10/19
      • Ship to Amazon
      • Optimize Amazon listings

90 day goals journals, art journals

As you travel toward your horizon, it expands.

By doing more than we had time to do, we pushed the boundaries of possibility and got more done.
~LeAura Alderson, author, podcaster, entrepreneur, co-founder-iCreateDaily


Set Sail for the Horizon of Your Dreams

Changes, tweaks and pivots are all a part of the journey toward better. This is why we’re such fans of diving into your journey and figuring it out as you go. Know the direction you wish to go, then head there. You can read the signposts along the way and adjust as your vision expands.

Set sail… daily doing is the wind in your sails. Your goals are your compass.

Identify your vision for your brand, then begin to plot a course toward that through goal setting. Head in that direct, creating daily. Test, tweak and refine. You will learn far more through hands on, in the field work than all the planning you can do ahead of time.

The signposts are in the journey.

Here’s a brief summary of the brand vision for iCreateDaily. Of course it is still very much a work in progress, but this is our vision and the direction we’re heading.

Brand Vision for iCreateDaily

  1. CREATION: Creating inspiring and educational content that serves creators
  2. COLLABORATION: A community for and of resources for creators by creators
  3. CONNECTION: Support within a community of creators serious about growing their art.
  4. CONTRIBUTION: Serving creatives in growing their work in the world

We weren’t ready to start this project yet. Our timing wasn’t perfect. All our ducks were not in a row. Our busy schedules were not free and clear, and yes, there are others out there doing good work in this area. BUT…

We were compelled to start… to finally just do it… to ship before we were ready. And so we did.

We’re compelled to do the work of our heart, no matter how hard to start.
~LeAura Alderson, author, podcaster, entrepreneur, co-founder-iCreateDaily

These days you don't need a map... you need a compass. The journey is the way. Step onto your path and the way will appear.

 

Just Ship It

Ship it Before You Are Ready

One of our favorite thought leaders, Seth Godin, has written and spoken extensively on this subject of “Just Ship it”. You can read this article or enjoy the full pamphlet for free from Seth here: Ship it is “A Little Pamphlet for People who Can”.

These days you don’t need a map… you need a compass. Step onto your path and the way will appear. The journey is the way.

Ship often. Ship lousy stuff, but ship. Ship constantly.
~Seth Godin, American author, speaker, visionary, founder of the AltMBA

“The lizard brain is eternally vigilant, trying to keep people from noticing you (which is dangerous). The lizard brain hates failure, and thus it hates creativity or the launch of anything that might make a fuss (which can lead to failure). The lizard brain creates the resistance.”
~Seth Godin, American author, visionary, founder of the AltMBA

So when you feel yourself resisting, ask whether you’re resisting because it’s not in alignment with your vision, or, if you’re resisting because it’s hard or scary. If it’s the latter, then remember:

To push against the gravity of that resistance is to grow stronger and better.

Great, is a daily journey toward better.
~LeAura Alderson, author, podcaster, entrepreneur, co-founder-iCreateDaily

More Work = More Feedback = More Growth

The other very important reason to ship before you think you’re ready? Feedback from your audience or prospective audience, as well as yourself.

We could be creating what we think is a wonderful program, but if we create what we think you need, or just what we like, it may not serve YOU. And you are our reason for being here.

Same for your audience. If you wish to create to sell, you will need to build a following. In order to build a following, you put more work out there.

However, we also understand as creatives, that there are MANY options for us of what to create. So hearing what your fans like helps you to follow your next best path of opportunity toward getting your work out into the world in a bigger way.

So… more words… more clay… more bits and bytes. Grow like plants in spring. You can weed out the garden later.

Grow like plants in spring. You can weed out the garden later.
~LeAura Alderson, author, podcaster, entrepreneur, co-founder-iCreateDaily

The other very important reason to ship before you think you’re ready? Audience feedback. We could be creating what we think is a wonderful program, but if we create what we think you need, or just what we like, it may not serve YOU. And you are our reason for being here.

 

It’s Safest Outside Your Comfort Zone

At the gym, the only way to make progress toward better physical health and fitness, is to get uncomfortable. It’s the same thing with your art… with your business… with your goals.

The safest thing you can do, is take a risk.
The riskiest thing you can do is play it safe.
~Seth Godin, American author, speaker, visionary, founder of the AltMBA

For an inspiring interview with Seth on this topic, you may enjoy this full interview.

 

 

Lastly, for some amazing inspiration on this theme, you will love this video by Lindsey Stirling, titled The Arena. It’s one of our all time favorites. You can also read more about “The Critic“, here.

The Arena with Lindsey Stirling

We love, love, LOVE this music video with the amazingly beautiful and talented Lindsey Stirling.

Lindsey is one of those artists who enchants with her music as well as her extraordinarily creative dance choreography. In this video, Lindsey partners with Dancing with the Stars’ celebrity dancer, Derek Hough to create a truly riveting and poignant performance.

A must see for every creator.

If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness.
~Les Brown, motivational speaker, author, radio DJ, former politician & television host

Don’t settle for less, but… don’t let ‘perfectionitis’, paralyze you. That’s what we’re doing with the brand vision for iCreateDaily. Devani and I had been discussing the concept of a brand for creators for a few years now. We love working with, serving and hanging out with creators, and these conversations began to take shape via a domain name we claimed in January of 2017.

Create the life you want to live, one day at a time.

The Day is the Way.

iCreateDaily!




Want to submit your photos, videos and/or article content for publication? We love to consider your contribution for publication! creators@icreatedaily.com