A Woman Who Turned Tremendous Struggle to Tremendous Success
We were SO INSPIRED by this creators truly self made multimillionaire’s rags to riches story. So of course I had to watch multiple interviews, read her book and start accumulating some of awesome Jamie Kern Lima quotes to share here with you.
You will love Jamie! Jamie is the sweetest and most genuine person and it comes through in all of her interviews. Hers is a story of faith over fear, intuition over experts, doubt and debt, and ultimately perseverance against all odds.
We immediately ordered her audiobook and have already listened to it, with lots more quotables from it shared below.
Oh… and the name of Jamie’s book is perfect: Believe It: How to Go from Underestimated to Unstoppable.
Underestimated to Unstoppable
As someone who turned tremendous struggle into tremendous success, Jamie’s story is one of perseverance and grit in the absence of evidence.
To have the faith and vision to keep on going against all odds is where grit turns to strength, courage and eventually success.
You could say that Jamie was largely responsible for helping to initiate the beauty industry’s transformation from stereotypical models to using more “ordinary people”. She held strong and refused to conform when all the “experts” told her she was wrong, even though it could’ve cost her everything, and even though she was criticized and ostracized.
By trusting her intuition — even in the midst of dire need and doubt — Jamie succeeded beyond her wildest dreams and anyone’s estimation of her.
Jamie’s story is about trusting your intuition, and not giving up. We highly recommend reading her book, Believe It!, for inspiration and illumination through and through.
I hope you’ll check out these quotes by Jamie and if you get her book, that it inspires you too!
Belief Quotes
“In life, we aren’t who other people say we are, we’re who we believe we are.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire founder ‘it cosmetics’, author, b. 7/16/1977
“We don’t have to accept the labels that other people put on us. We’re also not our family—for better or worse—or our past mistakes. We’re not a nickname someone gave us, or a regrettable incident we miscalculated. It’s easy to carry around old labels and mistake them for permanent ones, but they come with a light Post-It adhesive, so don’t let yourself believe they’re attached with superglue.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
“Sometimes we all need someone to believe in us so that we more easily believe in ourselves. That doesn’t make us weak, that makes us human. We’re made to be in community. We need to uplift each other as fellow human beings in this shared experience. We’re each steward of the power we have to lift each other up, and it’s free to use.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
“Imagine what would happen if you decided to believe that you could.”
SOURCE: JamieKernLima.com
~Jamie Kern Lima, founder ‘it cosmetics’, author, b. 7/16/1977
Champions Quotes
“Champions aren’t made when the game is easy in any area of life.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, founder ‘it cosmetics’, author, b. 7/16/1977
Choice
“We have the power to decide where our focus and energy go, and we need to choose it carefully because something else will give when we make this choice.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, founder ‘it cosmetics’, author, b. 7/16/1977
Connection Quotes
“Life’s not meant to do alone.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, founder ‘it cosmetics’, author, b. 7/16/1977
We’re made to be in community. We need to uplift each other as fellow human beings in this shared experience. We’re each a steward of the power we have to lift each other up, and it’s free to use.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
“I believe that we’re all connected and that we so often share the same feelings, the same doubts, the same hurts, the same need for love.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
“We are all connected to each other… and what we give, we get. When we authentically (it can’t be fake or dishonest, it has to be real) uplift another person, we get lifted up ourselves.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, founder ‘it cosmetics’, author, b. 7/16/1977
Contribution Quotes by Jamie Kern Lima
“If you want something, the best way to get it, is to give it.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, founder ‘it cosmetics’, author, b. 7/16/1977
“If you want—or need—something, give it, then watch what happens.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, founder ‘it cosmetics’, author, b. 7/16/1977
“When you truly hear and see another human being, it’s often the greatest possible gift you can give them… and yourself.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, founder ‘it cosmetics’, author, b. 7/16/1977
“What we give to each other, we automatically give to ourselves.”
SOURCE: Jamie Kern Lima’s book – Believe It! Image via JamieKernLima Instagram
~Jamie Kern Lima, founder ‘it cosmetics’, author, b. 7/16/1977
Once you’re able to illuminate your own path, and celebrate it, you not only help illuminate the world, you help clear the path for others to do the same by leading the way.
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire founder ‘it cosmetics’, author, b. 7/16/1977
“The day I die… I want to literally know that there’s nothing left in me that could’ve been used to help someone else.”
SOURCE: Jamie Kern Lima on Women of Impact with Lisa Bilyeu
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
“I’ve always had this feeling deep down inside like I’m meant to do great things that help other people.”
SOURCE: Jamie Kern Lima on Women of Impact with Lisa Bilyeu
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics‘, author, b. 7/16/1977
Courage Quotes
“I would rather be brave and stand up for what I believe, than to be popular.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire founder ‘it cosmetics‘, author, b. 7/16/1977
Critics and Haters
“Any time you put yourself out there… any time you take a risk, anytime you speak your truth, any time you step out and do something brave, or great, or public, it always comes with critics.
SOURCE: Jamie Kern Lima’s book – Believe It!
And pretty much the only way not to get haters or critics is to not do or say anything with your life.”
~Jamie Kern Lima, multimillionaire founder ‘it cosmetics‘, author, b. 7/16/1977
“The price we all pay for doing anything great at all is that not everyone is going to like it, or like you.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire founder ‘it cosmetics‘, author, b. 7/16/1977
“These setbacks might hurt our feelings but they also might be set ups to carry the weight of our future successes.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, founder ‘it cosmetics’, author
“Being underestimated by others never matters if you’re following your truth. And sometimes people only see where you are, they can’t see where you’re going.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire founder ‘it cosmetics‘, author, b. 7/16/1977
Doubt and Jamie Kern Lima Quotes
“It’s so hard not to let other people’s ‘no’s’ translate into doubt and self doubt of your dream.”
SOURCE: Jamie Kern Lima on Women of Impact with Lisa Bilyeu
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics‘, author, b. 7/16/1977
“I believe every one of us has a light inside of us, a light that can burn self doubt to the ground and illuminate your path ahead. A light that gives you the power and confidence to show up and be seen.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics‘, author, b. 7/16/1977
Fear Quotes by Jamie Kern Lima
[After so many rejections], I realized that I needed to keep my faith bigger than my fear because I just felt in my gut that what I was doing mattered and that it was needed.
SOURCE: Jamie Kern Lima on Women of Impact with Lisa Bilyeu
~Jamie Kern Lima, multimillionaire founder ‘it cosmetics‘, author, b. 7/16/1977
“I think self doubt and fear kills more dreams than anything else.”
SOURCE: Jamie Kern Lima on Women of Impact with Lisa Bilyeu
~Jamie Kern Lima, founder ‘it cosmetics‘, author, b. 7/16/1977
Friends Quotes by Jamie Kern Lima
If your circle [of friends] isn’t supporting you, then consider if maybe it’s not a circle, but a cage.
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire founder ‘it cosmetics‘, author, b. 7/16/1977
“When we surround ourselves with negative or toxic people, we often start to mirror their negativity.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire founder ‘it cosmetics‘, author, b. 7/16/1977
Growth Mindset and Jamie Kern Lima Quotes
“Everything we go through can be a gift if we have that mindset of ‘what can I learn from this experience.'”
SOURCE: Jamie Kern Lima on Women of Impact with Lisa Bilyeu
~Jamie Kern Lima, multimillionaire entrepreneur founder it cosmetics ‘it cosmetics’, author, b. 7/16/1977
Insecurities Quotes by Jamie Kern Lima
“Dear insecurities, you are not real. It’s time to unimagine you.”
SOURCE: Pinterest pin
~Jamie Kern Lima, founder ‘it cosmetics’, author, b. 7/16/1977
Intuition and Jamie Kern Lima Quotes
“I truly believe our own gut is one of our greatest super powers, and we all have it.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
“Every one of us has intuition, and the better we get at tuning into it, the more we’re able to step into our authentic selves and our full power.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
“Making the decision to trust my gut when literally everything was on the line, opened every other door afterward.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
Labels Quotes by Jamie Kern Lima
“We don’t have to accept the labels that other people put on us. We’re also not our family—for better or worse—or our past mistakes. We’re not a nickname someone gave us, or a regrettable incident we miscalculated. It’s easy to carry around old labels and mistake them for permanent ones, but they come with a light Post-It adhesive, so don’t let yourself believe they’re attached with superglue. They’re removable.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
“We have the power to shake off old labels and make new choices as we grow. We can change our minds and change our decisions about who we are and how we show up for ourselves, for others and for the world, at any moment going forward.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
The Past Quotes
“Believe, where you came from doesn’t determine where you’re going.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
“Where we come from doesn’t have to determine who we are or where we’re going in the future.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
Prayers Quotes
“One of my favorite prayers is, ‘God use me. Love use me.’
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
Purpose and Your ‘Why’ Quotes by Jamie
“If other people’s opinions can shift your “why”, it’s not powerful enough.”
SOURCE: Jamie Kern Lima on the Goal Digger Podcast with host Jenna Kutcher
~Jamie Kern Lima, founder ‘it cosmetics’, author, b. 7/16/1977
“Know your why and fly girl fly!”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, founder ‘it cosmetics’, author
“When you follow your calling in life, all things are possible.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, founder ‘it cosmetics’, author
Tough Times
Wherever you may be stuck right now, that doesn’t indicate where you’re going in the future. Don’t let anyone else’s doubts about you and your dream turn into doubts in your own head.
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
“When something hard happens, once you’re able to process it emotionally, you’re then left with choices. Do you victim up or do you warrior up? Do you give up or do you level up and believe? The ‘up’ is up to you.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
“When these tough times happen do you warrior up or do you victim up? Do you level up or do you give up?”
SOURCE: Impact Theory interview
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
How to not be victimized by circumstances?
“The very first most important thing is you have to want to.”
~Jamie Kern Lima, founder ‘it cosmetics’, author, b. 7/16/1977
Uncertainty Quotes
“How we react in times of uncertainty, and whether we make decisions based on love or fear, can change the course of our life. Champions aren’t made when the game is easy in any area of life. I couldn’t let fear or pain decide my outcome.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
Wins and Winners
“Next time you have a win, or something great happens to you, whether it’s big or small, share it and celebrate it with others. Do it bravely and confidently. Don’t be tempted to keep it to yourself just so that you don’t make other people feel bad, or uncomfortable, or less than.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
Words Quotes
“Words have so much power, and sometimes we all need to be reminded of our power. Sometimes we all need someone to believe in us so that we more easily believe in ourselves. That doesn’t make us weak, that makes us human. We’re made to be in community. We need to uplift each other as fellow human beings in this shared experience. We’re each steward of the power we have to lift each other up, and it’s free to use.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
Worthy Quotes
“I believe we all have the power to ignite our light and to know we’re worthy and enough exactly as we are. Only by fully embracing this can you align with your true authentic self and step into the purpose and calling your have for your life.”
SOURCE: Jamie Kern Lima’s book – Believe It!
~Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. 7/16/1977
You will LOVE — and likely be able to relate to — Jamie’s story. Check out her interviews with one of our favorite visionary couples, Tom Bilyeu of Impact Theory and Lisa Bilyeu of Women of Impact.
L’Oréal Bought Her Company for $1.2 Billion in 2016!
Here’s Jamie on Women of Impact with Lisa Bilyeu before she wrote her first book, Believe It.
If you knew you would earn over a billion dollars if you worked 100 hour weeks for 10 years, would you do it? What about if you didn’t know there would be that honey pot and rainbow at the end of a very long and trying struggle?
Jamie speaks to what’s required to keep you going when the going gets tough. Hint: it has to do with purpose… with your ‘why’.
How to Achieve Success by Trusting Your Intuition
From waitress to multimillionaire, Jamie’s story is sure to inspire. Check out her interview with Lisa’s husband, Tom Bilyeu on Impact Theory, during the launch of her long awaited book, Believe It: How to Go from Underestimated to Unstoppable
In her book, Believe It, Jamie introduces us to her best friends, all wonderfully successful creators. One of them is the incredibly bright and positive Lia Valencia Keys founder of the successful Valencia Keys Jewelry company. We’ve included some of Lia’s incredibly inspiring philosophy in this article of growth quotes and this one on joy quotes.
And remember… when times are tough, don’t curl up and give up, because YOU CAN warrior up!
Get Gratitude.
The Day is the Way.
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Hello! I’m LeAura, owner and co-creator of iCreateDaily.com®. As an autodidactic philosopher, generalist, personal development advocate, entrepreneur, writer, editor, author, ideator, media publisher, and podcaster, I’m passionate about helping others achieve their best possible life! Our small family of entrepreneurs, writers, investors, educators and creators own and run websites around topics we enjoy, such as gardening, health and fitness, creativity and pets, with more to come.
While my greatest teacher is Life… my formal training includes certifications in mediation, fitness, and strategic intervention coaching, including marriage and family. Today, the synergy of creating websites, articles and podcasts, brings together all my favorite things: family, learning, growth, creating, connecting and contributing. To share these with you is a privilege, that serves my lifelong aspiration to help others.
My personal areas of creativity are in writing, masterminding, ideation, synthesis and bringing ideas to life through business and entrepreneurship, all with a pervasive spiritual foundation with a focus on elevating the lives of others.
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