Prolific Content Creation – Purposing One into Many

Content creation, distribution, and multipurposing is the number one way prolific content creators leverage their time and resources while building their brands.

Prominent influencers like Tom Bilyeu, Gary Vaynerchuk, Lewis Howes, and many other online thought leaders produce prolific amounts of content daily. While they have the budget to repurpose quicker and at a higher level, there are ways you can leverage their strategy as well.

We cover content repurposing thoroughly in another article. Here, we get more into what and how to create content for your website and social platforms and how to 6x your content creation without 6x-ing your time.

Feeling too small to matter in a crowded playing field? Just start. Even a small garden can bear fruit.
~LeAura Alderson, Cofounder-iCreateDaily.com®

Table of Contents

• Prolific Content Creation – Purposing One into Many
  • Keep it Simple
• Content Creation
  • Leverage Time
• Content Creation for Social Media
• What, When and How Much to Post on Social Media
  • How Often
  • What and When to Post on Social Media
  • According to Some Experts
  • What if People Don’t Like What I Post?
• Content Creation- Turning the One into the Many
  1. Write an Article to a Vlog and to Social Media
  2. Podcast to Social Media – 4X Leverage
  3. Repurposing from an Article to Email and Social Media – 6X Leverage
  4. Repurposing from Social Media to Articles or Other Formats
• The World Wide Web – Built By You
• Resources for Getting Started
• Contributions from the Community

Keep is Simple

Original Content creators make it once and leverage that many times through smart distribution strategies. You can too. We’ll cover what and how in this article.

The number one distribution strategy of content creation is repurposing. One seed; many fruits.
~ LeAura Alderson, Cofounder-iCreateDaily.com

Content Creation

Leverage Time

Content creators can leverage your time by taking content you’ve created, then tweak it for distribution to different formats and platforms. This is where you create one thing that can become many more things.

Leverage is vital for your business growth. Leverage is especially essential to art and craft creators, where it can take more time to make things than you could get paid for that one thing if based on an hourly rate.

When your brand has broader exposure and recognition you will have higher demand and be able to command higher prices. Until then, the success of your creative endeavor depends—in part—on your ability to leverage your time.

Attempting to succeed without embracing the tools immediately available for your success is no less absurd than trying to row a boat by drawing only your hands through the water or trying to unscrew a screw using nothing more than your fingernail. 
Richie Norton, entrepreneur, author, product creator

Content Creation for Social Media

Business owners and creators new to growing your brand on social media are often concerned about posting too often or posting the same thing. Don’t worry about that.

The truth is that most of your friends and followers don’t see nearly all of what you post.

Facebook shares the organic posts from your Facebook Page to less than 2% of your fans… unless you pay to play. If you advertise, then more will see it.

The only drawback to the proportion of fans seeing things is that Facebook does share your posts more often to those who engage the most with your page. That means that yes, some of your top fans will see some of your same content more than once.

However, if your top fans happen to notice or remember having seen it before, chances are they won’t mind. And to repeat posts is the only way to have more people in your audience see more of what you post without having to pay for it.

But don’t get mad at Facebook… they are after all, a business, and we’re all incredibly fortunate to have that immense platform to play on.

Facebook has made it possible for us all to connect, share and grow our brands and followings for free.

On average, less than 2% of a brand’s Facebook Page followers will be served your organic posts.
~iCreateDaily.com

What, When and How Much to Post on Social Media

How Often

To really grow your social following, it’s recommended that you post a minimum of once per day across all of your platforms. Ideally you would post more, but if you don’t have the time or team to task to more content creation yet, then shoot for that one per day at least. LinkedIn could be less often, such as 3x/week.

You can recycle existing articles as posts over time across your multiple mediums, tweaking it to best fit each platform. All successful brands and content creators do this.

The internet and social platforms, are inundated with billions of content uploads per second. Facebook alone has 300,000,000 uploads per day. WOW! Think about that one for a second. That’s 109.5 billion images per year!!!^[1]https://dustinstout.com/social-media-statistics/

On Facebook alone, the sheer volume from Pages, Groups, Personal Profiles, and Live Streams would boggle your mind.  Now take that and 100x it and that’s what Google organizes so that we can actually find the content we’re looking for.

If you gain a large following anywhere, most people miss your content the first time around, and even if they do see it, the chances of them remembering are minimal. Unless it’s your grandmother who’s subscribed to your newsletter, but even then… she might forget. (You didn’t hear that from me.) 😉

Content Creation for Social Media:
To help prevent your fans seeing duplicated content, when you repost it, mix up the day and time of day that you post.
~iCreateDaily.com®

What and When to Post on Social Media

The answers to this vary depending on the medium, your circumstance, brand, intent, following, capacity, etc. It’s like buying a car or a house and want to know how much it will cost. The answers vary widely, depending on the details of the car or house.

We have years of experience in this and have researched it for you as well and have included some of those links below. However, much of what we’ve read doesn’t necessarily comport with our observations of our accounts, or that of our clients and associates.

WHAT: Share a Blend

• Your content
• Shares from others social posts
• Curate funnies, lovelies and articles you enjoy
• Observe the kinds of posts that get the most engagement such as shares, comments, likes/loves, etc. In Facebook you can easily access these numbers.
  • Do more of that.

WHEN: Observe Your Stats

• Every business social account has stats you can view, so view them; they have a story to tell you
• Observe when your posts get the most engagement and you’ll have the answer on when to post more or less often for your particular page and audience.

According to Some Experts

If you still like to delve into the market averages and expert recommendations, here are a few links for you. But don’t over think this. The very best way to answer any questions you have about social media is to simply dive into doing it. Post, listen, respond, observe.

• What to post on social media – tips for each social platform by Buffer, a social media content scheduling service.^[2]https://buffer.com/library/what-to-post-on-each-social-media-platform
• How often to post on social media – compiled research from 14 studies.^[3]https://coschedule.com/blog/how-often-to-post-on-social-media/
• Content distribution strategy and tools – our iCreateDaily Podcast Coffee Break conversation on this topic.

CONCLUSION ON SdOCIAL

It is in the doing that answers appear.

When it comes to what to post on social media and how often, the number one answer that’s applicable across all mediums is that there is no one right answer. So don’t worry about that at first. Just get started sharing.

That’s good news because it means that there’s no one right way, no one right formula you need to learn to make it all work.

Social media is a snapshot of life… it’s you socializing in the world as you, doing what you do. So do you, and you will attract the audience that likes and loves that.

There’s no one right way to grow your brand. Treat your social following as the friends they are and will become. Check in, listen to them and incorporate their interests in your sharing. Be there for them and they’ll be there for you.

Treat your social following as the friends they are and will become. Friends first… then business will happen.
~iCreateDaily.com®

What if People Don’t Like What I Post?

Some content creators are concerned that if people don’t respond to what they put out there the first time, it’s a bad thing, so why bother repeating it? This is especially of concern to creators, whose work comes from within them.

You’re familiar with the sensitive artist who is afraid of putting her work out there. Creators are often perceived as hyper sensitive to critics of their work, but it’s because an artist’s work comes from within them. It’s not the same as sharing something you like from someone else. It always feels personal.

Not everyone is going to love your work, and that’s okay! What matters is that you do. Put it out there so that those who love it will find it.
~LeAura Alderson, cofounder-iCreateDaily.com®

Content Creation – Turning the One into the Many

1. From Article to Vlog to Social Media

If you publish a blog article, you could then turn it into a vlog. A vlog is a video blog where you read your article conversationally. That video can be posted on YouTube and social platforms, and then you can also separate the audio clip, and publish it as a podcast.

You can create different captions for social media posts that get recycled over time.  Have one caption for the article on Day 1 (the day you publish it). Later, you will recycle that article again. Next time you can change up the image you use when sharing it, and write a new caption.

But before you repost that same article, read it again. Chances are you’ll naturally see things to improve on in the article itself. So go ahead and edit it to improve and update it.

Google likes to see content refreshed and updated too, so it may also improve your article and site rankings. So refreshing content is a win-win-win. Better for your audience, improves your writing and editing skills, plus helps improve your website.

Here’s an outline to summarize this concept.

REPURPOSING – ONE ARTICLE – 4X LEVERAGE

1. AUDIO ARTICLE: read and record it as an audio article to publish as a podcast or just on your website
2. VLOG: read as video article to publish to YouTube as a “vlog”. Best if it includes visuals, such as:
   • you reading it conversationally in person
   • voiceover reading with relevant video B-roll visuals
   • or voiceover reading with relevant slide show of still shots with our without captions
   • slide show with quotes, tips, excerpts from the article as captions for relevant visuals
3. SOCIAL POSTS:
   • Different excerpts with varying captions linking to this same article
   • Share to each of your social media accounts, staggered, over time
   • Place this in a schedule to recycle periodically across all your social pages
   • Share it as a direct link in the text with a memed feature image, (instead of the article’s auto-populate cover image).
4. EMAIL: Each of these can be shared as a sole email topic or as a compilation shared to your list. To this you can also add more personal and personable sharing and updates that you would in an article.

2. Podcast to Social Media – 4X Leverage

Here’s an example of how we’ve done this on the iCreateDaily Podcast,

1. We published this podcast interview episode on our podcast website.
2. This is the initial Facebook post about the episode.
3. Here is a later repost of it, pulling a quote from the episode, yet it leads to the same content. (Remember, most people who like our page will have never seen the first post).
4. And this is that last version of the repurposing creating a mini-snippet from the original long video.

1×4: One piece of content—the interview—leveraged four ways. Four different styles and formats of sharing it. Each of which are geared towards finding a new angle and platform for sharing that one original thing.

3. Repurposing from an Article to Email and Social Media – 6X Leverage:

Here’s an example of how we’ve done this with an iCreateDaily article:

1. We published this article on the website.
2. We send it out in our newsletter with a slightly different intro. (PS you can subscribe at the top of that link if you want to see all this in action) *WINK*
3. We posted it in our private Facebook Group for Creators with an engaging and shareable meme. (You’re welcome to join if you’d like daily inspiration and a community of like-minded folks!
4. We published one of the quote images to our Pinterest, which also links back to the article on the site.
5. On Facebook we used a different image and caption, again linking to the same article.
6. LeAura published this article on LinkedIn, using just a portion of the content, then linking back to the full article.

1×6: One piece of content—the article—leveraged six ways. Does it take time? Sure.

But you know what takes more time? Constantly slaving over making stuff that no one really sees. That’s exhausting.  We don’t love exhausting stuff…

We love doing work that scales… making more with less.

Create abundance by creating abundantly, yet efficiently. Model Mother Nature and turn your one thing into the many.
~LeAura Alderson, Cofounder-iCreateDaily.com®

4. Repurposing from Social Media to Articles or Other Formats:

No website? No problem. We still recommend getting active with a Facebook Page at the very least. You can write shorter pieces of content, post photos, and do live streaming around the ideas or art you create.

Alternately, you may have a website, but discover a topic of interest to your audience by the comments and engagement one of your social posts elicits. In fact, tuning into the social conversations is a very rich source of content ideas that will directly serve your audience.

6X LEVERAGE

1. Take any form of post from your Facebook Page (status update, livestream, photo)
2. Create an expanded version of that post as a video, article, or audio snippet
3. Share it in an email newsletter
4. Share to any other social media you are on for your business
5. You can share your work to your personal profile from your business Page

Create content from your audience’s conversations, comments and questions, (that you then share starting back at #1).

We haven’t done this version for iCreateDaily because we started with a website, and in general if you have a website already, we would recommend starting there as your hub and online home. However, we do use snippets of community conversation in articles.

Any 3rd party platform you use (namely social media) could decide to kick you off for any given reason, or no reason (it has happened). Which leaves you stuck without a way to reach people you’ve built connections with.  But, if you just don’t have the time or resources to get a website up and running now, then you can start with social media and build from there.

If you decide that you don’t think you’ll ever need a website, you can actually run your business for free from Facebook! Facebook is continually increasing its capacity to serve businesses, such as making it easy to add “buy” buttons, a shop and even an email collection option.

If you’re still not sure, this may help you decide on whether or not you need a website.

What do your dreams have to do with how to be more productive? Everything. When we have a vision pulling us forward into our future, we can sustain any present.
~LeAura Alderson, Cofounder-iCreateDaily.com®

The World Wide Web – Built By You

This folks, is the World Wide Web. The vast virtual Universe.

Sidenote: Do you think those little bots are wondering: “Who made us? When was the Big Bang? Is there life after viruses?”

As much as I loathe spiders, their webs are the best representation of what’s going on in the Internet when you begin to connect all your work. You develop a cohesive network that all leads back to home base: Your website.

It doesn’t matter what kind of content you create, this works perfectly from articles to vlogs to whatever future form of creation that gets invented in the future.

Create your content.  Build your web. Catch your flies. GROSS!! Okay, don’t catch flies, ladies, and gents. Catch fans! Give them a way to find you online. Connect with really awesome people who’ll love and adore you to the end of time… your tribe! 🙂

Seth has an entire (but short) book dedicated to talking about growing your following or tribe.

“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.”
~ Seth Godin, author, teacher, entrepreneur, b.7/10/1960

Resources for Getting Started:

If you’re still looking for how to get started on either launching a website, podcast or hosting, here’s what we use and recommend.

• Hosting – Epik.com
• WPX Hosting – best for more than one site
• Podcast Hosting
• WordPress
• 90 Day Goals Journal for staying on purpose and tracking progress

If you are interested in monetizing your website, then you will really enjoy this interview we did on the iCreateDaily Podcast with Amber Bracegirdle one of the co-owners of Mediavine.

We hope this made your job of maintaining your brand presence and feeding the “hungry” Internet beast easier! While this can all seem like a lot, it’s all about building your brand—and your dreams—just one step, one day at a time. And if you think about it, it’s a whole lot easier than running a retail store that you’re tied to every day of the week!

The Internet brings the world to you. Your tribe is there. You just need to help them find you.
~LeAura Alderson, Cofounder-iCreateDaily.com®

You may also be interested in this content creation mastermind podcast. As always, please let us know what topics you’re interested in learning more about.

Contributions from the Community

By James Matichuk, artist, writer, pastor
My “I Create Daily” practice lately is to write a tweet length poem every day. I write it on Twitter and then cut and paste it to my facebook profile. Some serious, some religious (cause hey, that’s me). Others are pretty goofy. This was my one from today:

I shattered the glass,
bashed the blinds,
bruised my knuckles,
and knocked over
a stack of
papers.
But I killed that fly.
Then I washed
my hands
and went to bed.
Cleanliness is Important.
~By James Matichuk, artist, writer, pastor

Artist Can Easily Leverage Talent

Visual artists are especially fortunate when it comes to content creation. There are so many visual things you can create that people enjoy seeing and sharing.

Some creators are getting into the habit of creating time lapse videos of your creative process. Video content shared on YouTube, Facebook and Instagram are great tools for more rapidly growing your social following, while serving and delighting your audience.

Artist, Crystal Jean – Strawberry Painting Time Lapse

One of the best infographics that simplifies and sums up content creation is this one from GaryVaynerchuk.com.

Get Gratitude.

The Day is the Way.

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