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Multipurposing Content and Multiplying Your Creations

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The One into the Many for Infinite Possibilities

Generally, for anything you’re doing, there are expanded possibilities. Multiplying your creations by repurposing content, is to align with the flow of nature, where the one seed becomes the many, which become the many more.

Repurposing is to multiply from the one into the many.
This multipurposing is in alignment with the laws of nature…
one seed, many fruits.
~LeAura Alderson,®

Repurposing content and multipurposing content, turning the one into the many. #Repurposing #RepurposingContent #ContentCreation #ContentDistribution

Table of Contents

Abundance, is the natural flow of life. Align with it and you align with your essential self.

Audio Article – Multipurposing and Repurposing Your Art

Repurposing Content

At the core of the iCreateDaily brand is the concept of the power of creating daily. But more than that, it’s also the power to create your day in your way by the thoughts you choose and the perspective you use to inform your world.

Wherever you are in your aspirations to create, consider what’s possible for you from the simple practice of committing to create something daily. How will you feel in a week of daily creative discipline? How about in a year?

Imagine if you create just one thing a week, working on it daily. Of course, for some it will be more than one thing per week, so that’s a conservative baseline). For others, it will be less, such as if you’re writing a book. In that case it might be closer to 52 chapters in a year or completing your book.

Consider whatever you’re creating, how to turn your one creation into a thousand new things.

Create your day in your way by the thoughts you choose and the perspective you use to inform your world.
~LeAura Alderson,®

Your Art in the World

The Family Tree of Just One Piece of Art

Your Creation—One Seed—Becomes Many…

Some examples of options for visual artists.

  • Apparel
    • Shirts
    • Caps
    • Hoodies
  • Books/printed Materials
    • Journals
    • Digital books
    • Audiobooks
    •  Cards
      • Postcard
      • Greeting cards
      • Playing cards
      • Motivational cards / jars
      • Art Trading Cards – (ATC) – can be purposed into other possibilities, promotions, exposure
  • Commissions
    • People will see your work and commision you to create for them
  • Courses/classes
    • Share with others what you do and how you do it
    • Host courses with fellow artists
    • YouTube video tutorials that will grow your following
  • Home Furnishings
    • Mugs
    • Cushions
    • Wall art
    • Curtains

To sell your work you will need to grow your audience. They can’t buy from you or like what you do and share it if they don’t know about it.

Many creators love to help others and contribute in their communities. Doing so is almost always a win-win. We share some ideas on that next.

Help Others While You Help Yourself

Create Free YouTube Tutorials

YouTube often gets more searches these days than Google, especially by creators looking for how to do things. Once you have a skill, you can teach it. You don’t have to be professionally trained. You just need to know how to do something that someone else wants to learn.

If you ever want to sell anything, you’ll need to create a following. If you want to crowdfund a project, you’re still far more likely to succeed if you already have a following.

Creating prolifically and sharing freely by posting visuals and how-to’s is the fastest way to grow your following.

Teach a Class

You can easily teach art online these days. You can also teach in person for various venues:

  • Conferences
  • Festivals
  • Art centers
  • Stores
  • Local art events
  • Art Trading Cards – (ATC) – here’s a good article on ATC’s if you’re new to this term

If you’re a painter with a goal to have a booth at an art conference, you might also consider if you could host an art class there as well. Your name will likely be placed on the event roster and will gain your recognition and standing.

You can then post that on your website to add to your credibility.

The more your work is seen, the better it is for you.
~Lisa Marder, artist, teacher, writer

Or, perhaps the conference or show you attend is hosting a prize drawing or auction for a painting that you could participate in by donating a painting for auction. You could do the same for local or online charities, if you sell your work online.

Drawings at events are usually showcased in the event materials and in announcements, which will give you additional exposure. Your contribution will also win favor with the event coordinators looking for prizes and gifts.

Charity has a High ROI as a Gift that Keeps on Giving

Your one simple donation could lead to many things. Not only will you feel good about giving, but your donation could multipurpose into free publicity each time the show highlights the auction or featured prizes.

Your charity would most likely be far cheaper than to pay cash for an advertisement. Chances are your sponsorship of the event through your contribution would return more exposure to your work than an ad.

What we love about gifting is how it leverages a win-win-win. Instead of advertising dollars disappearing into adspends, it benefits a charity, benefits those who buy, and it benefits the donor.

Gifting creations to charity events is a win-win-win. Good for the charity, the creator and the customer who buys; each is enriched.

The artist vocation is to send light into the human heart.
~George Sand, pen name for Amantine Lucile Aurore Dupin, French novelist, memoirist, 1804-1876

George Sand Quote - The artist vocation #ArtQuote #ArtistQuote #Multipurposing #RepurposingContent
Image by Jill Wellington from Pixabay

The Creator’s Ultimate Creation

Think of the infant’s smile and then the reciprocal smile back to her. Does it not send light into the human heart for both?

Think of the happy pet’s face looking up at you lovingly, eager, happy with the simple things and ever devoted. Does it not warm the heart with the light of simple joys?

How about that lovely creation… of beauty… of nature… of kindness. All works of art, all bringing joy and beauty.

Consider what you can do now… today, to send light into another’s heart. And know that you cannot send light and love without being illuminated by it yourself.

Now, we have created something wonderful. That is also multipurposing one thing into many.

That’s where it all begins.

An Artist Multipurposing

One of our community members, Eeva Nikunen, of Eeva Nikunen Fantasy Art, did just that. Not only has Eeva attended multiple art conferences each year, but she also volunteered to teach an art class breakout session.

Some events you do will be for free, some for fee.

Either way, it’s a brand-building opportunity as well as an opportunity to connect more deeply with other artists. The bigger thought here isn’t so much about exhibiting your paintings, but rather, it’s about growing your brand. So for each event, opportunity or venue, ask yourself:

As with anything in life… The more you put into it, the more you get out of it.

For each art event you attend, ask, yourself, “What more could I do there, that will help grow my work in the world?”®

Art ideas
Eeva Nikunen Fantasy Art: Stargazers’ greeting card set includes ‘Heart Of The Night’, ‘The Observer’ and ‘Infinity’ paintings printed on beautiful premium card stock and stickers.

Multi-Purposing Art

If you’re selling paintings, consider creating other items to sell from them. You’re likely aware of some of the many options readily available these days.

Here again, Eeva has done well in multipurposing content. She has created cards and prints in addition to her original and limited edition prints. She’s also created adult coloring books and a creativity journal. The time to make each painting once, is then leveraged to create many more things.

We love Eeva’s work and you can see Eeva’s shop offerings here.

She reached for the sun and the moon.
~Eeva Nikunen, Fantasy artist

Adult coloring book
Eeva Nikunen Fantasy Art: This colouring book takes you on a meditative colouring journey through a starlit eleven kingdom.

Planting Your Art Orchard

An artist is building a bank account of her art.

The writer is building a safety deposit vault of books that can continue earning for years after the manuscript is done. Even writers can multipurpose their work into alternate vehicles of expression and commerce, such as audio books, short stories, vignettes and audio stories to a monetizing website.

Our friends and iCreateDaily community members, Joshua Robertson and Lilian Oake have done this with their fantasy fiction site:

The artist’s body of work compounds over time into an art orchard of beauty, creativity and prosperity.
~LeAura Alderson,®

"The artist's body of work compounds over time into an art orchard of beauty, creativity and prosperity." ~LeAura Alderson,® #ArtQuote #ArtistQuote #Multipurposing #RepurposingContent #iCreateDaily

Growing Your Trove and Your Tribe

The wealth of work continues beyond the one item, and can include opportunities for you to speak, to teach and to connect with and contribute to others.

Every effort you make compounds over time.

Like the orchard analogy, it can take awhile for a seed to grow into a tree that fruits. Yet each year it grows closer to the potential of its destiny. Same for you.

So when you’re setting your goals, ask yourself if there’s something bigger to aim for. If going bigger seems too hard or scary, don’t worry. Once you’ve developed the habit of setting and achieving goals, it becomes increasingly easier to level up to something bigger. For now, the most important thing is to steadily progress in the direction of your dreams.

Daily steps in the direction of your dreams is a proven path to success.
~LeAura Alderson,®

Leveraging Content

If you’re a content creator building your brand, we talk about repurposing content and leveraging your creation and distribution in this article.

Next, how one of our favorite prolific artists, Amy Brown, multipurposes her art, to even include licensing deals.

More on Abundant Opportunities for Repurposing Your Art

  • Inks & Sketches
  • Watercolor Paintings
  • Prints & Cards – here’s a good article on how to convert your paintings
  • Calendars
  • Books & Journals
  • Bookmarks & Stickers
  • Coloring Books
  • Figurines licensed by a figurine manufacturer (paying Amy royalties to bring her art into form)

Now… to get motivated and focused to create more of your art in the world! And here’s an avenue to help with bringing your ideas to life, this may help.

Motivation is what gets you started. Habit is what keeps you going.
~Jim Ryun, American olympic athlete

"Motivation is what gets you started. Habit is what keeps you going." ~Jim Ryun, American olympic athlete #MotivationalQuotes #Motivation #HabitQuotes #JimRyun #iCreateDaily

Focusing Goal Setting Questions to Ask Yourself

  1. Where do I want to be in the next 90 days?
  2. What is it that I need to do to get there?
  3. What is the one thing I can do, such that to do it would make everything else easier or unnecessary?*

* Excerpted from The One Thing book and work.

You can achieve your goals, one day, one week, one month at a time. You’ll likely benefit by a journal to guide you. Check out the iCreateDaily free 30 Day Goals Journal digital download.

iCreateDaily 90 Day Goals Journal

More Artists Repurposing Content

Some of the iCreateDaily community member creators and iCreateDaily Podcast guests are multiplying their art through platforms such as Etsy, Zazzle, RedBubble, Printful and other mediums. Please take a peek at their pages:

You may also enjoy this Printful review as a good resource for creators, and this on T-shirt printing on demand.

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