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The Best Slogan Generator for Your Brand

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Slogan Maker R Us

A slogan generator is usually an automated app that will generate slogan ideas for you. You enter a few relevant keywords to identify your topic, then the app shuffles words into phrases that might be relevant.

Slogan maker apps can be fun to use, and you can even create fun games with friends and family. And yes… these can be useful for stimulating creative ideas for your business, headlines for articles and ad copy.

However, there are also simple ways you can become your own slogan generator. The more you practice making slogans, the better you’ll get at it.

What’s your life slogan… your guiding principle? What is the art of your life…? And… the life of your art?Your… life… slogan?

Have some fun and play with it. There are tools and tips to help you here.

“I want my life to be my best work of art. Not my music or my poetry, but for my life to be my greatest work of art.”
~Jewel, (Jewel Kilcher), singer, song-writer, author, entrepreneur, b.5/23/1974

What’s your life slogan… your guiding principle? What is the art of your life...? And... the life of your art?Your... life... slogan?
Have some fun and play with it. There are tools and tips to help you here. #SloganMaker #SloganGenerator #LifeSlogan #Slogans #iCreateDaily

Table of Contents

Slogan Generators

Chances are that most people use slogan generators are working for agencies whose job it is to help their clients come up with slogans. Slogan apps can be helpful idea generators to jumpstart your own.

If writing copy is not your forté, then slogan apps can serve to launch you into a new direction of creative ideation. So, if you’re not a wordsmith, you can certainly benefit by trying out a slogan generator.

Some incredible business owners with brilliant businesses or business ideas may not have a writer’s mind. Entrepreneurs may not be copywriters, and graphic designers may not be writers. So outsourcing your weak areas is great when you can afford it. However…

Marketing agencies are very expensive for bootstrapped startups. Often, they will need your help and input anyway, because you know your company and your audience.

So if you haven’t spent time honing your cleverly coined marketing cliches, don’t worry. It will soon be easier for you to do, because we’re going to show you how you can come up with your own slogan.

To help you identify your slogan, first, let’s take the pressure off of trying to sound clever and witty by having fun with some slogan maker apps.

Benefits and uses of Slogan Generators

  • Fun, funny, clever and creative ad copy
  • Creative article titles
  • Subject titles and content for emails
  • Ideas and content for social posts

Slogan makers can be fun to play with and helpful toward idea generation, like story prompts or drawing prompts.

Top 4 Automatic Slogan Generator Apps

These slogan app examples are the top ranked in Google as of 8/4/19. We’re testing each one using the same one word: ‘art‘, as you will see below. We’re including the name, link and slogan of each slogan maker.

Some were not included because they generated only one phrase or were not a secure and confirmed safe website.

Top 4 Free Slogan Makers

  1. Shopify Free slogan maker – Discover catchy slogan ideas for your brand
  2. Oberlo – Slogan Generator – Generate an amazing slogan for your business
  3. Design Hill – Slogan maker – Get an array of catchy and creative slogan ideas for your business project for free
  4. GetSocio – Free Mobile App Slogan Maker – A catchy slogan maker is an excellent tool to help you come up with a creative tagline for your business.


If you enter the word ‘art’ into the automatic slogan generators, here’s an example of what comes back from each one.

slogan generator
Example of an automatic slogan generator for the keyword “art” by Shopify’s slogan generator.

Not bad. Some are creative. But.. do any of these feel right for your brand? Probably not! Let’s try another one.


Below is a screenshot of the some of the top results for the keyword ‘art’ by Oberlo’s slogan generator. Interesting that it mimics the same format and number of results as Shopify’s slogan maker.

Example of an automatic slogan generator for the keyword “art” by Oberlo’s slogan generator.

Some interesting options, but ket’s keep going.


Example of an automatic slogan generator for the keyword “art” by DesignHill Slogan Maker

And the last result for our ‘art’ search amongst these top four best slogan generator apps:


Example of an automatic slogan generator for the keyword “art” by GetSocio’s slogan maker.

Okay, so some of these are creative, others are funny and the rest, not so much. As indicated earlier, there are practical, useful and fun benefits to these automatic slogan generators.

These slogan makers are great for whenever you’re stuck in a creative slump and need some fresh ideas to get you out of it. There are more ideas for getting unstuck in this article that may help you as well.

Automatic slogan generator apps are like prompts – they help to stimulate new ideas for you to come up with more of your own.®

You = Tagline Generator

Your best slogan maker is YOU.

You know your business more than any outside company and in particular, better than an automatic slogan maker. If you go to an agency, they’re going to ask you a bunch of questions about your brand, your vision and goals, your market demographics, etc.

Ask yourself the same questions the pros will ask you and chances are you have more answers than you realized.
~LeAura Alderson, writer, editor, creator®

Photo by Hannah Olinger on Unsplash
Ask yourself the same questions the pros will ask you and chances are you have more answers than you realized.
~LeAura Alderson,  | #Motivation #Success #Life #Wallpaper #Positive #Funny #Depression #Encouragement #Inspirational #Daily #Christian #Love #Strength #Business #Self #Anxiety #Health #Happy #Humor #Team #Motivation #Wisdom #Background #Leadership #Truths #Best

3 Steps to Brand Building

To help you get started in giving words to your brand identity, flesh out the answers to the following questions:

  1. What do you stand for?  (what)
  2. Who do you serve?  (who)
  3. Why are you doing it?  (why)

If you’re familiar with Simon Sinek’s landmark book, Start with Why, you’ll understand the benefit in identifying these three concepts. These questions extricate the answers that serve you in brand building and mission making pivotal to so slogan creation.

Your slogan is your truth.

4 Steps Toward Creating Your Slogan

To help you in becoming your own slogan generator… consider this:

  1. Who is your ideal customer (who)
  2. What problem are you solving (what)
  3. How are you solving it? (how)
  4. Why is it important? (why)

Hypothetically, let’s say you’re an artist selling abstract paintings…

Your answers to that above might be:

  • My ideal customer is someone who:
    • loves beauty and color
    • wants inspiration
    • has the discretionary income to invest in art
  • The problem I’m solving is:
    • a room that needs color and decor
    • a soul that needs inspiration and cheer
    • making a room a home
  • I’m solving it by making my art available to the world
  • My work is important because it expresses my soul and inspires others

Now let’s pull out the keywords from this list… those terms that matter to your customer and to you.

Identify the keywords most relevant to you and your audience:

  • Beauty
  • Color
  • Decor
  • Design
  • Inspiration
  • Investment
  • Cheer
  • Home
  • Soul

Now we have some terms that we want to put into a slogan.

How to Become Your Own Slogan Generator

So let’s shuffle the keywords in our list. Remember, we can start with something that sounds good. Then as we live with it, use it and say it out loud to ourselves, we can refine it.

The origin of the word slogan, is a Scottish battle cry.

Wow! It’s come a long way! It makes sense though. A Scottish battle cry would be what the clan stood for.

Your slogan is what you—and your company—stand for.

What Are Your Keywords?

So let’s shuffle those keywords, (you can do the same with your list):

Beauty, Color, Decor, Design, Inspiration, Investment, Cheer, Home, Soul.

Scanning these, it’s becomes easier to see words that aren’t as inspiring. “Decor” for example, is bland. “Cheer” is okay, but not great. “Investment” is so broad and tends to represent a dry topic for most.

BUT… let’s delve deeper there. What’s behind “Investment” could be a patron of the arts… someone who appreciates art and believes in supporting artists.

That word might speak to our customer’s sensibilities and aspirations, especially if the artist does custom work, so we won’t rule it out. But overall, we’ll consider more what’s behind the word rather than use that word itself.

Don’t fall in love with your product, fall in love with your customer.
~Tony Robbins
, American author, philanthropist, and life coach

Make Slogan Making a Fun Game

When you work on your list, have fun and make it a word game. The operative term here is: HAVE FUN! Make it an experience… an adventure in discovery; not a chore you dread.

So… we want to make beautiful art that will touch people. Remember, you can evolve it as you use it.

Sometimes what sounds good in your head, feels awkward said out loud but it still moves you forward. Each one that doesn’t work gets you closer to what does. So here are a few ideas for our “artist”.

Each one that doesn’t work gets you closer to what does.

Sample Slogans for an Artist

Remember, our keywords were:
Beauty, Color, Decor, Design, Inspiration, Investment, Cheer, Home, Soul.

  • Creating beautiful spaces for beautiful places.
  • Art for the hearth and home.
  • Art for the heart and soul.
  • Soul art from the heart.
  • Color your life.
  • The color of life.
  • Life in color.

We didn’t use most of those exact words in our first list, but we used some of the concepts or feelings invoked. See… that wasn’t so hard to get a much better list going than any automatic slogan generator can create for you… for your art.

Now again, you could hire a marketing firm that specializes in brand building and slogan making if you have the budget and this is just not your thing. But whether you’re an artist, an author or a chef… employing your creativity to create a statement that sums up your brand can be fun… and simple.

Each thing that doesn’t work gets you closer to what does.
~LeAura Alderson,

success quotes what doesn't work

Your Slogan is a Feeling

Remember the feature image at the top of this article? We love the slogan shown there!


There are no words directly in that statement about their brand, products or even descriptors of what they do and who they are.

Their slogan is all feeling… and attitude!

That’s what you’re looking for when you create your own slogans. And I’m using the plural term, ‘slogans’, because you’ll most likely come up with several to try on and use in different places and ways until you recognize the one that most fits you. The one you favor most and keep coming back to.

Now and then, you get lucky and immediately know that the slogan you’ve written is IT! You’ll know it when you see it. But like “true love at first sight”, it’s not so common.

Finding your perfect slogan is like finding the perfect partner. It happens, but true love at first sight is rare. So “date” a few of your best options. Live with them, try them out in different settings and see which one you keep coming back to and loving the most.

Finding your slogan is like finding your soulmate: You’ll know it when you see it.
~LeAura Alderson, writer, editor, creator®

Finding your slogan is like finding your soulmate. You will know it when you see it. LeAura Alderson,® #YourSlogan #Slogans #SloganMaker #SloganGenerator #YourMotto #iCreateDaily

Call a Slogan Night

So… carpe diem and give it a go. Instead of “game night”, invite some friends over for a glass of wine (or your beverage and treat of choice) and have a slogan party. You’ll be amazed at what you come up with and no one… no one will care about your brand—or your slogans—as much as you do.

Your art and craft is YOU. Go make it so with your slogan as well. It’s about you and those you serve.

When your friends help you in your business venture, it grows your relationships in meaningful ways and helps them to feel more connected to you and what you’re doing. You may be able to help them grow their ideas as well!

BRAND BUILDING TIP: Host an “Entrepreneur Night”

Have some friends over for a slogan party and have fun helping each other create slogans. Your slogan sums up a feeling about you, your offering and those you serve. 

Creativity is all about making connections – sometimes strange ones.
~Mackenzie Clench, consultant, copywriter,

Enjoy reading this list of famous slogans. See if you recognize them all. Perhaps you have a favorite?

10 Famous Slogans

Excerpted from an article by Lindsay Kolowich on Hubspot.

  1. Nike: “Just do it”
  2. Apple: “Think Different”
  3. Dollar Shave Club: “Shave Time. Shave Money.”
  4. California Milk Processor Board: “Got Milk?”
  5. M&M: “Melts in Your Mouth, Not in Your Hands”
  6. Bounty: “The Quicker Picker Upper”
  7. De Beers: “A Diamond is Forever”
  8. Lay’s: “Betcha Can’t Eat Just One”
  9. General Electric: “Imagination at Work”
  10. State Farm: “Like a Good Neighbor, State Farm is There”

Chances are you’re familiar with most or all of these. Again, these are just more idea prompts to inspire your own. Relax around the creation and don’t worry about getting the perfect slogan off the bat. Often slogans, as with everything else, are an evolution, and can change over time.

Your brand and slogan will evolve over time, so don’t worry about perfection and enjoy the creative, imaginative process.

Creating your slogans or mission statement is akin to discovering purpose, which is a steady process of whittling away what is not in order to discover what is.
~LeAura Alderson, writer, editor, creator®

You may also enjoy this Brand Building article.

If you’re really serious about growing your website traffic, one of our favorite trusted resources is Neil Patel. Neil has and incredible free keyword search and analytics tool called UberSuggest, which is better than any free keyword tool out there and as good or better than some of the best paid keyword tools.

Neil Patel Resources We Recommend:

  • EASY SEO TOOL: UberSuggest – the best of free and paid keyword tools that we’ve tried. We are affiliates of some of the other tools, and not of this one, but this is the one we’re sharing here because in our experience, it works well and is super simple to use, especially if you download the free Chrome app for it.
  • VIDEO: How to get free relevant website traffic – one of the best 12 minutes you can spend, with some of the best easily actionable tips we’ve seen in more short place amongst free and paid sources! Pick your favorites and run with it!
  • BLOG: Neil Patel’s blog – subscribe for updates. We love that Neil creates short video how-to’s. I often watch them while getting ready for the day to get my head in the game.

GROW YOUR WEBSITE with the best of free and paid keyword and analytics tools: UberSuggest®

Comments from the iCreateDaily Community

Lynne Hundley, artist:
Great post today – and good for [art] titles too. I have a new abstract that needs a title.

“Connected to brand” can be tough for creatives who don’t want to be limited. (So maybe my slogan is “The sky’s the limit.” 

It’s a process. I started with “I Do It All” but I’m discovering there are some things I definitely don’t do. And I’m finally ready to know that I have a definite client, instead of “everyone.”

Mackenzie Clench, writer:
This is a great resource, though I’d be lying if I said I didn’t cringe slightly at the thought of getting a computer to do the job of a creative. Writer’s prejudice I admit. Titles and slogans are my favorite challenges to tackle! 

My advice is really simple: Open your mind and your senses. Creativity is all about making connections – sometimes strange ones. An image might spark a thought that leads to a phrase that makes a great slogan, or vice versa. The sound you hear on the street might do the same.

Mackenzie says:
Life speaks to life” is one of the tagline/slogans I use in my branding, along with the slightly longer, “You have a story to tell and your audience is listening… Shall we begin?”

It’s really about paying attention to the inspiration all around you. The one thing to remember is that life speaks to life, and we just need to listen more carefully.
~Mackenzie Clench, Copywriter, consultant,

My advice is really simple: Open your mind and your senses. Creativity is all about making connections - sometimes strange ones. An image might spark a thought that leads to a phrase that makes a great slogan, or vice versa. The sound you hear on the street might do the same. #creativity #quotes #art

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