Slogan Makers R Us
Slogan generators are usually an automated app that will generate slogan ideas for you. You enter a few relevant keywords to identify your topic, then the app shuffles phrases into sentences that might be relevant.
Audio Article – Best Slogan Generator:
Most people who use slogan generators are working for agencies whose job it is to help their clients come up with slogans. Slogan apps can be helpful idea generators to jumpstart your own.
If writing copy is not your forté, then slogan apps can serve to launch you into a new direction of creative ideation. So, if you’re not a wordsmith, you can certainly benefit by trying out a slogan generator.
Some incredible business owners with brilliant businesses or business ideas may not have a writer’s mind. Entrepreneurs may not be copywriters, and graphic designers may not be writers. So outsourcing your weak areas is great when you can afford it. However…
Marketing agencies are very expensive for bootstrapped startups, and often they will need your help and input anyway, because you know your company and your audience.
So if you haven’t spent time honing your cleverly coined marketing cliches, don’t worry. It will soon be easier for you to do, because we’re going to show you how you can come up with your own slogan.
Slogan makers can be fun to play with and helpful toward idea generation, like story prompts or drawing prompts.
To help you identify your slogan, first, let’s take the pressure off of trying to sound clever and witty.
You = Tagline Generator
YOU are your best tagline generator. YOU know your business more than any outside company and in particular, better than an automatic slogan maker. If you go to an agency, they’re going to ask you a bunch of questions about your brand, your vision and goals, and your market demographics, etc.
Ask yourself the same questions the pro will ask you and chances are you have more answers than you know.
~LeAura Alderson, iCreateDaily.com
3 Steps to Brand Building
To help you get started in giving words to your brand identity, flesh out the answers to these questions:
- What do you stand for? (what)
- Who do you serve? (who)
- Why are you doing it? (why)
If you’re familiar with Simon Sinek’s landmark book, Start with Why, you’ll understand the benefit in identifying these three concepts in brand building, mission making and slogan creation.
Brand is your truth.
~Dacia Coffey, TheMarketingBlender.com
4 Steps Toward Creating Your Slogan
To help you in becoming your own slogan generator… consider this:
- Who is your ideal customer (who)
- What problem are you solving (what)
- How are you solving it? (how)
- Why is it important? (why)
Hypothetically, let’s say you’re an artist selling abstract paintings…
Your answers to that above might be:
- My ideal customer is someone who:
- loves beauty and color
- wants inspiration
- has the discretionary income to invest in art
- The problem I’m solving is:
- a room that needs color and decor
- a soul that needs inspiration and cheer
- making a room a home
- I’m solving it by making my art available to the world
- My work is important because it expresses my soul and inspires others
Now let’s pull out the keywords from this list… those terms that matter to your customer and to you.
Identify the keywords most relevant to you and your audience:
Now we have some terms that we want to put into a slogan.
Automatic Slogan Generator #1
If you enter any of these terms into the automatic slogan generators, here’s an example of what comes back:
Example of an automatic slogan generator for the keyword “art”.1)https://www.shopify.com/tools/slogan-maker#ToolContent
Now… do any of these feel right for your brand? Probably not! Let’s try another one.
Automatic Slogan Generator Result #2
So we tried another automatic slogan maker2)http://www.slogangenerator.org/ using the same word: art, and here’s one good slogan it generated, (this one will generate multiple slogans, one at a time):
“Spearheading art distinction.”
Okay… so that’s a little better isn’t it? But probably still not YOU.
How to Become Your Own Slogan Generator
So let’s shuffle the keywords in our list. Remember, we can start with something that sounds good and as we live with it, use it and say it outloud to ourselves, we can refine it.
The origin of the word slogan, is a Scottish battle cry.
Wow! It’s come a long way! It makes sense though. A Scottish battle cry would be what the clan stood for.
Your slogan is what you—and your company—stand for.
~LeAura Alderson, iCreateDaily.com
So let’s shuffle those keywords, (you can do the same with your list):
Beauty, Color, Decor, Design, Inspiration, Investment, Cheer, Home, Soul.
Scanning these, it’s becomes easier to see words that aren’t as inspiring. “Decor” for example, is bland. “Cheer” is okay, but not great. “Investment” is so broad and tends to represent a dry topic for most.
BUT… let’s delve deeper there. What’s behind “Investment” could be a patron of the arts… someone who appreciates art and believes in supporting artists. That word might speak to our customer’s sensibilities and aspirations, especially if the artist does custom work, so we won’t rule it out. But overall, we’ll consider more what’s behind the word rather than use that word itself.
Don’t fall in love with your product, fall in love with your customer.
Make Slogan Making a Fun Game
When you work on your list, have fun and make it a word game. The operative term here is: HAVE FUN! Make it an experience… an adventure in discovery; not a chore you dread.
So… we want to make beautiful art that will touch people. Shuffling the keywords from our list. Remember, you can evolve it as you use it. Sometimes what sounds good in your head feels awkward said out loud but it still moves you forward. Each one that doesn’t work gets you closer to what does. So here are a few ideas for our “artist”.
Sample Slogans for an Artist
- Creating beautiful spaces for beautiful places.
- Art for the hearth and home.
- Art for the heart and soul.
- Soul art from the heart.
- Color your life.
- The color of life.
- Life in color.
We didn’t use most of those exact words in our first list, but we used some of the concepts or feelings invoked. See… that wasn’t so hard to get a much better list going than any automatic slogan generator can create for you… for your art.
Now again, you could hire a marketing firm that specializes in brand building and slogan making if you have the budget and this is just not your thing. But whether you’re an artist, an author or a chef… employing your creativity to create a statement that sums up your brand can be fun… and simple.
Each thing that doesn’t work gets you closer to what does.
~LeAura Alderson, iCreateDaily.com
Your Slogan is a Feeling
Remember the feature image at the top of this article? We love the slogan shown there!
LUCK IS AN ATTITUDE.
There are no words directly in that statement about their brand, products or even descriptors of what they do and who they are.
Their slogan is all feeling… and attitude!
That’s what you’re looking for when you create your own slogans. And I’m using the plural term, ‘slogans’, because you’ll most likely come up with several to try on and use in different places and ways until you recognize the one that most fits you. The one you favor most and keep coming back to.
Now and then, you get lucky and immediately know that the slogan you’ve written is IT! You’ll know it when you see it. But like “true love at first sight”, it’s not so common.
Finding your perfect slogan is like finding the perfect partner. It happens, but true love at first sight is rare. So “date” a few of your best options. Live with them, try them out in different settings and see which one you keep coming back to and loving the most.
Finding your slogan is like finding your soulmate: You’ll know it when you see it.
~LeAura Alderson, iCreateDaily.com
Call a Slogan Night
So… carpe diem and give it a go. Instead of “game night”, invite some friends over for a glass of wine (or your beverage and treat of choice) and have a slogan party. You’ll be amazed at what you come up with and no one… no one will care about your brand—or your slogans—as much as you do. Your art and craft is YOU. Go make it so with your slogan as well. It’s about you and those you serve.
When your friends help you in your business venture, it grows your relationships in meaningful ways and helps them to feel more connected to you and what you’re doing. You may be able to help them grow their ideas as well!
BRAND BUILDING TIP: Host an “Entrepreneur Night”
Have some friends over for a slogan party and have fun helping each other create slogans. Your slogan sums up a feeling about you, your offering and those you serve.
Creativity is all about making connections – sometimes strange ones.
~Mackenzie Clench, consultant, copywriter, MackenzieClench.com
Enjoy reading this list of famous slogans. See if you recognize them all. Perhaps you have a favorite?
10 Famous Slogans
Excerpted from an article by Lindsay Kolowich on Hubspot.
- Nike: “Just do it”
- Apple: “Think Different”
- Dollar Shave Club: “Shave Time. Shave Money.”
- California Milk Processor Board: “Got Milk?”
- M&M: “Melts in Your Mouth, Not in Your Hands”
- Bounty: “The Quicker Picker Upper”
- De Beers: “A Diamond is Forever”
- Lay’s: “Betcha Can’t Eat Just One”
- General Electric: “Imagination at Work”
- State Farm: “Like a Good Neighbor, State Farm is There”
Chances are you’re familiar with most or all of these. Again, these are just more idea prompts to inspire yours. And relative to relaxing around the creation, don’t worry about getting the perfect slogan off the bat. Often slogans, as with everything else, are an evolution, and can change over time.
You may also enjoy this Brand Building article.
Comments from the iCreateDaily Community
Lynne Hundley, artist:
Great post today – and good for titles too. (I have a new abstract that needs a title.
“Connected to brand” can be tough for creatives who don’t want to be limited. (So maybe my slogan is “The sky’s the limit.”)
It’s a process. I started with “I Do It All” but I’m discovering there are some things I definitely don’t do. And I’m finally ready to know that I have a definite client, instead of “everyone.”
Mackenzie Clench, writer:
This is a great resource, though I’d be lying if I said I didn’t cringe slightly at the thought of getting a computer to do the job of a creative. Writer’s prejudice I admit. Titles and slogans are my favorite challenges to tackle!
My advice is really simple: Open your mind and your senses. Creativity is all about making connections – sometimes strange ones. An image might spark a thought that leads to a phrase that makes a great slogan, or vice versa. The sound you hear on the street might do the same.
Mackenzie says that:
“Life speaks to life” is one of the tagline/slogans I use in my branding, along with the slightly longer, “You have a story to tell and your audience is listening… Shall we begin?”
It’s really about paying attention to the inspiration all around you. The one thing to remember is that life speaks to life, and we just need to listen more carefully.
~Mackenzie Clench, Copywriter, consultant, MackenzieClench.com
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Hello! I’m LeAura, a philosopher, autodidactic former homeschooling mom, personal development advocate, entrepreneur, author, ideator, web publisher, and podcaster, passionate about helping others achieve their best possible life!
While my greatest teacher is Life… my formal training includes certifications in mediation, fitness trainer, and strategic intervention coaching, including marriage and family. My favorite is helping people discover and grow their incredible potential.
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