Creative Branding and the Artistry of Business

If you’re an entrepreneur, you may not like marketing. If you’re an artist, you may not like business, and in particular, most artist entrepreneurs hate sales. We get it. #BeenThereDoneThat. But if you apply creative branding to your business, with the eye of the artist, that reframing can make all the difference to your success.

Bring creativity to mundanity and artistry to business. View those things you don’t like to do from the eye of the creator in you.

Businesses need more art, and artists need more business.
~LeAura Alderson, iCreateDaily.com

If you're an entrepreneur, you may not like marketing. If you're an artist, you may not like business, and in particular, most artist entrepreneurs hate sales. We get it. #BeenThereDoneThat. But if you apply creative branding to your business, with the eye of the artist, that reframing can make all the difference to your success. #success #business #art #creative

Creative Sharing

Share your work in unusual places.

We learned of this author’s work because this photo of his books was available on Pixabay, a tremendous resource for free photos. We were intrigued and so searched him online. It turns out that this author, Steve Sheinkin writes books of the type that some in our family enjoy: Historical fiction for young adults.

We learned of this author's work because this photo of his books was available on Pixabay, a tremendous resource for free photos. We were intrigued and so searched him online. It turns out that this author, Steve Sheinkin writes books of the type that some in our family enjoy: Historical fiction for young adults.  #fiction #branding
Share in unusual places. We learned of this author’s work because this photo of his books was available on Pixabay.

We wouldn’t have found Steve’s work if this photo hadn’t been shared and made it available for free. Whether or not it was Steve or someone on his behalf that took it, it’s a great idea for any author to consider. Online content creators look for images practically every day. Sharing your art freely can become a sort of free product placement.  Just be sure to watermark it so they can find you.

Many times I’ve seen amazing art on social platforms. I wanted to share it, to give tribute, but there was no artist’s name or watermark… no way to find them. So be sure to watermark your work and include your website URL.

Creative Branding for Authors

Imagine this idea for authors: You’re an author with a new book out. You can take a number of creative photographs that you end up loading to photo sources like Pixabay, Unsplash and Shutterstock. Oh!… and you’ll also share these over time to your social platforms and articles on your website. And who knows, over time, even the photos may even earn some revenue for you from these platforms.

Branding Photo Ideas for Authors:

  • a stack of your books creatively arranged on a
  • a stack of your books with a sign “best seller” on the table (this then also becomes a visioning tool for you)
  • a stack of your books with you signing your book for someone, (even better if it’s a line of people)
  • a photo of someone reading your books at a coffee shop, on a plane, at an airport, on a beach, etc.
  • These photos can then also end up being posted on your social media platforms

We work with authors but the idea of uploading to a free photo source never occurred to us. But what a great idea!

Here we are sharing that photo with you and who knows how many others may see and buy Steve’s books because of the original impetus to take a photo and share it for free. Like the helicopter seeds of the maple and sycamore trees blowing in the wind, you never know where and how far that seed may go, and how many will take root and create so many more.

Visual artists can consider their own versions of this scenario. Your creative branding options are unlimited.

Creative branding options are unlimited when you marry art and business. They were never meant to be apart.
~LeAura Alderson, iCreateDaily.com

Here we are sharing that photo with you and who knows how many others may see and buy Steve's books because of the original impetus to take a photo and share it for free. Like the helicopter seeds of the maple and sycamore trees blowing in the wind, you never know where and how far that seed may go, and how many will take root and create so many more. #creative #branding #art #business

For ideas on content creation, distribution and repurposing, you may enjoy these articles.

The Business of Art and the Art of Business

Artists and entrepreneurs who apply artistry and creativity to business will not only thrive but will enjoy your work so much more. Consider what outlets you can contribute to and where you can share your work. Retrain. It’s just a brain switch. Flip it.

Seek the adventure in doing what you think you don’t want to, but must.
~LeAura Alderson, iCreateDaily.com

One of the iCreateDaily community members creates art for community fundraising events. She does it for free but it provides free publicity and exposure to charity events in her town, which also naturally leads to exposure to her and her work. Other community members have experienced getting commissioned work by participating in art exhibits in their area.

The fastest and most effective way to build your following is to give and share lots for free. Gary Vaynerchuk, one of the marketing thought leaders we follow, has written about this concept in at least two of his books available on Amazon:

Once you’ve educated yourself on the details of your market and marketing, you can always outsource the implementation to reputable service providers. That’s the ideal scenario for most creators. We want to spend time creating, not marketing and selling. However…

The most successful artists are those who’ve also built a following by showing up day after day, Giving… sharing… and connecting with their audience.
~LeAura Alderson, iCreateDaily.com

Building a following takes time and personal effort. And yet… and yet, in the end, connecting with your ideal customer or client, forming relationships with those who love your work, can be as gratifying and fulfilling as the act of creating. The best brand building is about relationships.

The best brand building is about relationships.
~LeAura Alderson, iCreateDaily.com

For a super simple approach to brand building, including advice from Tim Ferriss, you may find this useful.

When it comes to brand building, your number one consideration is your audience... your customers. Many creatives miss this essential success ingredient: branding because we just want to create our art and engage in our craft, and are even inclined toward disdain or at least a distaste for the business side of things. #creative #art #branding

 

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Want to submit your photos, videos and/or article content for publication? We love to consider your contribution for publication! creators@icreatedaily.com