Creative Branding for Authors and Artists

If you’re an entrepreneur, you may not like marketing. If you’re an artist or writer, you may not like business, and in particular, most creators hate sales. We get it. #BeenThereDoneThat. But if you apply creative branding to your business, with the eye of the artist, that reframing can make all the difference to your success.

 

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Bring creativity to mundanity and artistry to business. View the things you don’t like to do from the eye of the creator in you.

Business needs more art, and artists need more business.
~LeAura Alderson, cofounder-iCreateDaily.com

If you're an entrepreneur, you may not like marketing. If you're an artist, you may not like business, and in particular, most artist entrepreneurs hate sales. We get it. #BeenThereDoneThat. But if you apply creative branding to your business, with the eye of the artist, that reframing can make all the difference to your success. #success #business #art #creative

 

Creative Sharing

Think out of the box and off the page or canvas and share your work in unusual places.

We learned of one author’s work because this photo of his books was available on Pixabay, a tremendous resource for free photos. We were intrigued and so searched him online.

Steve Sheinkin writes books of the type that some in our family enjoy: Historical fiction for young adults.

We learned of this author's work because this photo of his books was available on Pixabay, a tremendous resource for free photos. We were intrigued and so searched him online. It turns out that this author, Steve Sheinkin writes books of the type that some in our family enjoy: Historical fiction for young adults. #fiction #branding
Share in unusual places. We learned of this author’s work because this photo of his books was available on Pixabay.

Share Your Work in the World

We wouldn’t have found Steve’s work if this photo hadn’t been shared and made available for free. Whether or not it was Steve or someone on his behalf that took it, it’s a great idea for any author to consider.

We’re always brainstorming ways to help authors get their work more exposure and sales, but the idea of uploading a photo to a free photo source never occurred to us. What a great idea!

Here we are sharing that photo with you, which is free promotion for Steve. Who knows how many others may see and buy Steve’s books because of the original impetus to take a photo and share it for free. Sure, it’s a small thing, but we can never plan all the many ways our prospective fans and opportunities may find us.

Wings for Your Work

Like the helicopter seeds of the maple and sycamore trees blowing in the wind, you never know where and how far that seed may go, and how many will take root and create so many more.

Visual artists can consider their own versions of this scenario. Your creative branding options are unlimited.

Creative Branding for Authors and Artists

Online content creators look for images practically every day. These are the people who write and publish articles, memes and other social content.

Sharing your art freely can become a sort of free product placement.  Just be sure to watermark it so people who resonate with it can find you.

A number of times have we seen amazing art on social platforms. We’ve wanted to share it, to give tribute… to even possibly hire them for commissioned work, but there was no artist’s name or watermark and no way to find them. So be sure to watermark your work and include your website URL or social platform name if you don’t yet have a website.

“Art is not in the …eye of the beholder. It’s in the soul of the artist.”
~Seth Godin, author, thoughtleader, founder-AltMBA

Online content creators look for images practically every day. These are the people who write and publish articles, memes and other social content. #Quotes #Design #Inspiration #Art #Photography #Motivation #Background #Wallpaper #Ideas #Project #Typography #Film #Photos #Create

Promotion Ideas for Creators

While this next idea has specifics for book authors, anyone creating anything can use it for their genre of creativity.

You’re an author with a new book out. You can take a number of creative photographs that you end up loading to photo sources like Pixabay, Unsplash and Shutterstock. Shutterstock actually pays artists for images. The other two are free sources, that may or may not result in pocket change. However, they can lead to more.

Oh!… and you’ll also share these over time to your social platforms and articles on your website. Eventually, the photos may even earn some revenue for you from these image platforms.

But if you’re afraid to put your work out there… afraid that it means working for free, consider this:
You’re going to be creating anyway. Might as well put your work out there for others to see and those who will pay you for it are vastly more likely to find you.

Attention beats marketing 100% of the time.
~Jesse Cole, founder-Savannah Bananas

You're going to be creating anyway. Might as well put your work out there for others to see and those who will pay you for it are vastly more likely to find you. #AchievementQuotes #Goal #Inspiration #Inspirational #Proud #WorkHard #Mottos #Dream #YouAre #HardWork #Learning #Words #Believe #People #SoTrue #Thoughts #Wisdom #Heart #Keys #Business #Happiness #Strength #Entrepreneur #Mantra #Perspective #Beautiful #Passion #Determination

Branding Photo Ideas for Authors

  • Photos of your book creatively arranged is various ways, such as:
    • on a beach towel at the beach
    • a hand holding the book reading it while sipping a cup of steaming coffee with pastry in view
    • someone reading your book while on the treadmill
    • friends sitting around the dinner table clearly discussing your book
    • book visible in the pocket of a traveler’s carry on luggage
    • someone reading it on a plane
  • A stack of your books on a table in a bookstore with a “bestseller” sign on the table (this then also becomes a visioning tool for you)
  • You with a stack of your books next to you on a table and you’re signing books for people waiting in a line for you
  • These photos can then also end up being posted on your social media platforms*

*Publish your photos with watermarks, such as your name and website URL on your social platforms.

You can also upload to photo sharing platforms as mentioned previously. You can’t place the watermark in that case, however, the name of your book could be visible, as in the example Steve Sheinkin’s books above. Then, each free download is a share that’s free to you, brings value to others and may leads the folks back to you.

Creative branding options are unlimited when you marry art and business. They were never meant to be apart.
~LeAura Alderson, cofounder-iCreateDaily.com

Here we are sharing that photo with you and who knows how many others may see and buy Steve's books because of the original impetus to take a photo and share it for free. Like the helicopter seeds of the maple and sycamore trees blowing in the wind, you never know where and how far that seed may go, and how many will take root and create so many more. #creative #branding #art #business

 

For ideas on content creation, distribution and repurposing, you may enjoy these articles.

The Business of Art and the Art of Business

Artists and entrepreneurs who apply artistry and creativity to business will not only thrive but will enjoy all aspects of your work all the more. Consider what outlets you can contribute to and where you can share your work, even for free.

And yes… it’s work, but again, you’re going to be doing your work anyway. Create like flowers in spring, proliferate and share and you will reap greater harvests from your work.

Today’s Marketing isn’t Marketing

This is the era of doing things that don’t scale to get to things that do. Today’s marketing is about sharing and giving. The good news is that this is often a perfect match for compassionate creators, but most importantly, it’s about doing and sharing your work freely so that those who want to engage you can find you.

The more work you produce and publish through some of the channels available today, the farther your work will go.

Sharing is the approach that feels most right for creatives who just want to create. Yes… you need to learn the business of art as well as the art of business, but you also get to create prolifically, even for free, and it will come back to you over time.

You may enjoy this article of examples of creators who are succeeding from doing exactly this.

Retrain your thinking. It’s just a brain switch. Flip it.

Seek the adventure in doing what you think you don’t want to, but must, and you will grow to enjoy it.
~LeAura Alderson, cofounder-iCreateDaily.com

Seek the adventure in doing what you think you don't want to, but must, and you will grow to enjoy it. ~LeAura Alderson, cofounder-iCreateDaily.com #Quotes #Inspiration #Ideas #Art #Writing #Photography #Design #Projects #Drawings #Exercises #Business #Aesthetic #Lettering #Thinking #Journal #Gifts #Decor #Illustration #Home #icreatedaily #Poster #Images #Marketing #Portfolio #poetry

A Time to Share

One of the iCreateDaily community members creates art for community fundraising events. She does it for free but it provides free publicity and exposure to charity events in her town, which also naturally leads to exposure to her and her work. Other community members have experienced getting commissioned work or selling paintings by participating in art exhibits in their area.

Today, you can even easily sell your art from your Facebook profile or page.

The fastest and most effective way to build your following is to give and share lots for free. Gary Vaynerchuk, one of the marketing thought leaders we follow, has written about this concept in at least two of his books available on Amazon:

Once you’ve educated yourself on the details of your market and marketing, you can always outsource some of the implementation to reputable service providers.

Social Media Resources and Freelancers

There are scheduling apps for instance that can increase your efficiency with Facebook, Instagram and Pinterest posts. We use Buffer to help in our social scheduling, plus we hire VA’s (virtual assistants) to help in filling the scheduler app.

Social resources and freelancers help us publish more of our content more efficiently, which leaves us free to spend that time creating and interacting with our audience. That’s the ideal scenario for most creators. We want to spend time creating, not publishing on social platforms, marketing and selling.

The most successful artists are those who’ve also built a following by showing up day after day, Giving… sharing… and connecting with their audience.
~LeAura Alderson, cofounder-iCreateDaily.com

It’s About You and Your Fans

Building a following takes time and personal effort. However, in today’s crowded and noisy marketplace where anyone can buy anything, the value comes back to relationships.

Connecting with your ideal customer or client and forming relationships can be as gratifying and fulfilling as the act of creating. Your fans want to speak with you about your art… your books… your business. Your clients, want to know that you have them in mind in the services you may offer and the products you may create.

For a super simple approach to brand building, we’re including advice from one of our favorite mega successful online mentors, Tim Ferriss.

If you’re interested in a course on making money from artistic lettering, check out this course from CreativeLive.

The best brand building is about relationships.
~LeAura Alderson, cofounder-iCreateDaily.com

When it comes to brand building, your number one consideration is your audience... your customers. Many creatives miss this essential success ingredient: branding because we just want to create our art and engage in our craft, and are even inclined toward disdain or at least a distaste for the business side of things. #creative #art #branding

 

Create the life you want to live, one day at a time.

The Day is the Way.

iCreateDaily!™




Want to submit your photos, videos and/or article content for publication? We love to consider your contribution for publication! creators@icreatedaily.com