So you started a blog (or plan to). That’s great! But do you know how to grow your blog?
Many writers and creators are excited to start a blog and get a website up and running. Indeed, that is a big accomplishment. But many a blogger has been writing regularly for months or even years and yet can’t see that it’s making a difference. You’re not even sure if anyone is visiting and reading it.
The excitement you felt at having your place on the world wide web to share your thoughts, reflections and writing with the world, has dwindled. Now keeping up with regular writing feels more like a chore than a delight.
What can you do? How to grow your blog traffic and audience?
How to Grow Your Blog?
Organic SEO is one of the cheapest and best long term strategies for growing your website traffic. But first, if you don’t know what is SEO, don’t worry. If you’ve never heard a new language, you can’t feel bad for not knowing it. The digital world is simply a new language.
But if you’re planning a trip to a foreign country with a foreign language, you’ll want to at least learn the basic handful of words to navigate while there. For most business owners, it’s the same with the online world.
You don’t need to know how to fix a car to drive it, but you do need to know the basics of car maintenance to be sure you don’t run out of gas or oil. You don’t have to know how the car runs, just how to drive it and manage the dashboard.
In this article we’ll touch on the first layer of factors that are a part of a website’s growth.
Table of Contents
- Organic Traffic for Online Business Growth
- So What is SEO…?
- Slow but Sure Organic SEO
- How to Get Backlinks to Your Site?
- Keywords Matter
- SEO is Complicated
- Creators are Invited to Apply to Join the Creator’s Corridor
Audio Article – Organic SEO
Don’t Want to Do SEO…?
If the idea of trying to learn search engine optimization strategies makes your head swim, take heart. There are some simpler things you can do to grow your website and brand.
For that, you can scroll down beyond any technical parts you don’t wish to read. Look for the heading near the end titled ‘Simple but Powerful Ways to Grow Your Website’.
If you’ve never heard a new language, you can’t feel bad for not knowing it.
The digital world is simply a new language.
~LeAura Alderson, cofounder-iCreateDaily®
What is SEO…?
You’ve probably heard the term. But if you’re not really sure what it is, don’t worry. If you’re not in the media publishing industry, chances are you’ve not had the need to know.
Search Engine Optimization–SEO—simply means that you need to optimize your website, blog, shop or social platform by using search terms—known as keywords—that your audience is using to find you. Then, you make sure those words are a part of your relevant content, especially in the title and first paragraphs.
Including search terms, called keywords, helps Google find your content and serve it to the people who are looking for it.
Google is the traffic cop, directing traffic to where it needs to go to get what it’s looking for.
~LeAura Alderson, cofounder-iCreateDaily®
Most Creators are Bad at SEO
Most creators and writers enjoy engaging in the artistry of their craft. They come up with clever, whimsical and intriguing titles for articles that pull you into wanting to read the entire piece. The only problem though is such creatively titled articles and content is rarely something that someone is searching for on Google.
If you have a website, scroll through some of your latest blog posts and notice the titles. Do they contain the kind of phrase or keywords that someone might actually type in and search in Google? Not likely, right? Therein lies the rub for writers.
Once your blog has a good traffic flow, or you have a large social following, then you have more freedom for creative expression. Until then, you need to be strategic. It doesn’t help to pour your heart out writing an engaging post if only five of your friends and family will ever see it.
TO GROW YOUR TRAFFIC
When writing and titling your articles, consider:
1. The value to the audience you’re seeking to attract.
2. What search terms someone would use to find it.
Slow but Sure Organic SEO
One of the best and surest and cheapest ways to grow your website traffic organically is to get relevant backlinks (links to your site from other good websites).
Notice I did not say “fastest”. That’s because “organic” is not the fastest, however it is the safest and surest for long term growth. It will require patience, determination and commitment on your part, but hey… that’s the nature of building anything, right? And in this case you’re building your brand and your business.
Every creator needs an audience.
Your website is your online home;
your social platforms are your stage.
SEO is the billboard that helps your audience find their way to you.
~LeAura Alderson, cofounder-iCreateDaily®
How to Get Backlinks to Your Blog?
The best ways to get quality backlinks to your website:
- Create good and relevant content that people share
- Contribute content (articles, images, quotes, tips, expertise paragraphs, recipes, etc.) for other sites, that will include your name and site link. This becomes a backlink to your site, which is great, plus you hitchhike on the traffic of the other site as some will come your way.
- Over time, as Google sees that your site is growing in popularity (social proof and validation), it will send more traffic your way.
- SEO: Optimize your articles by using keywords in the titles and content that people are actually searching for. This is akin to placing a sign on your place of business so people can find you, or your listing in a phone directory.
When it comes to being found online, keywords matter. Keywords are the name for the words you type into Google or your browser, to search for anything.
Keywords help you find what you’re looking for, and they will help your prospective fans find you.
Consider three different titles we might have used for this article:
- How to Get Found Online (10 searches/mo)
- How to Get More Traffic Faster (50 searches/mo)
- Grow Your Website Traffic (0 searches/mo)
- Organic SEO to Grow Your Website Traffic (‘Organic SEO’ gets 590 searches/mo
We chose the fourth title for this article for two reasons:
- It was the most descriptive for this article
- It had the most monthly searches
You’ll see a comparison on those searches in a moment. But first a brief intro in tools we use to find this information.
Keyword Search Tools
KEYWORD TOOL UPDATE:
Since originally writing this, our latest favorite is Neil Patel’s UberSuggest which provides extensive search results for free.
None of them alone has all the information that we need, but UberSuggest comes the closest. We’re affiliates for KWfinder and Jaaxy, but if you’re just getting started, the simplest tool would probably be the free Chrome or Firefox Extension on KeywordAnywhere.
KeywordAnywhere shows up as a widget on your browser dashboard. You can see that in the screenshot below. It’s the black circle with a red K that we’ve circled in red in the upper right hand corner of the screenshot below.
Again, in using all of these, our new favorite by far for now is Neil Patel’s free UberSuggest. It’s free and this is NOT an affiliate link.
Screenshot of KeywordAnywhere’s Chrome Extension
Keyword Search Results
As you can see in the upper left red line, “Organic SEO” gets ~590 searches per month. On the right side, KeywordAnywhere will show you comparable and compatible search terms.
You can also see what this app looks like installed on your browser. It’s in the upper right hand corner in Chrome, as you can see from the red circle around the black circle K, as we mentioned a moment ago.
These next two screenshots show you the search results for two of the other possible titles for this article.
Search results for How to Get More Traffic show that that keyword phrase gets only around 50 searches per month.
The search phrase: How to Get Found Online averages only 10 monthly searches.
The title we chose, was more descriptive for this article in addition to being the one that gets the most monthly searches: Organic Seo at 590/mo.
Writing and titling your articles to use the search terms your audience—and prospective audience—is using will help them find you, and helps Google to know what you’re about and when to send people your way.
Yes, SEO is Complicated
Now there’s so much more to it than just this that we’ve shared here, and we’re not SEO experts. Rather, we’re media publishers learning increasingly better ways to improve our SEO while learning the industry over time.
In our chosen keyword for this article, while the predominant keyword phrase in our title gets approximately 590 searches per month, the next layer of consideration that’s almost equally important, is how easy is it to rank for? In other words, what’s the competition for a given keyword and is it easy, medium, difficult or impossible to rank for?
We will probably never rank for the keyword, Organic SEO, because it’s a highly competitive term amongst those who rule the industry.
In this case, since we’re not an SEO agency, blog or marketing firm, chances of us ever ranking organically for this keyword are very slim. Still, we keyworded the title just in case, but we write it for you. Our readers, and audience, should you find it helpful.
As with any endeavor, you start this journey of improving your content to match searcher intent, one step at a time.
The name of the game is to keep on learning and growing, and to enjoy the process if you can. SEO through keyword optimization is just one more tool in your tool chest.
“There no longer has to be a difference between who you are and what you do.”
~Gary Vaynerchuk, entrepreneur, author
Simple but Powerful Ways to Grow Your Website
Okay, so if all of that has your head spinning and you feel ready to throw your hands up in despair, take heart. It’s not easy but there are easier things you can do first.
Simplifying Your Brand Growth
Whether you’re a freelancer, artist, writer, or business owner, we all need to be able to reach more people and have more people interested in our work.
Did You Know…?
The the #1 way to grow organic traffic to your business or brand from search engines like Google, is to have more social platforms and websites linking to yours? This is especially beneficial from those sites with more traffic and domain authority than yours.
If you don’t have a website, then links from other sites to the social page of your choice—called backlinks—can also help send more traffic to your site. In order to sell your work and grow your brand, you need more people seeing it.
But how to get backlinks?
Write for Free First, for…
If you’re a freelancer seeking freelance or commissioned work, guest posting for other websites is a great way to build those helpful backlinks to your site. Guest posting is usually done for free, as opposed to paid article submissions, however the value of the backlinks it can provide you over time is significant.
Attracting Paying Clients
Guest posting will benefit you with far more exposure than just publishing to your own blog. For freelancers, it provides exposure to paid gigs as well as more traffic to your own site, shop or social page.
For more ideas for how to make money as a freelancer, you may enjoy this article.
What saves a man is to take a step. And then to take another step.
~CS Lewis, British writer, professor, theologian, 1898-1963
Hello! I’m LeAura, a philosopher, generalist, autodidactic, personal development advocate, entrepreneur, writer, editor, author, ideator, media publisher, and podcaster, passionate about helping others achieve their best possible life! We’re a media publishing company run by our small family of entrepreneurs, writers, and creators around topics we enjoy, such as gardening, health and fitness, creativity and pets, with more to come.
While my greatest teacher is Life… my formal training includes certifications in mediation, fitness, and strategic intervention coaching, including marriage and family. Today, the synergy of creating websites, articles and podcasts, brings together all my favorite things: family, learning, growth, creating, connecting and contributing. To share these with you is a privilege, that serves my lifelong aspiration to help others.
My personal areas of creativity are in writing, masterminding, ideation, synthesis and bringing ideas to life through business and entrepreneurship.
Want to submit your photos, videos and/or article content for publication? We love to consider your contribution for publication! firstname.lastname@example.org