Organic SEO is one of the cheapest and best long term strategies for growing your website traffic. But first, if you don’t know what is SEO, don’t worry. If you’ve never heard a new language, you can’t feel bad for not knowing it. The digital world is simply a new language.
But if you’re planning a trip to a foreign country with a foreign language, you’ll want to at least learn the basic handful of words to navigate while there. For most business owners, it’s the same with the online world.
You don’t need to know how to fix a car to drive it, but you do need to know the basics of car maintenance to be sure you don’t run out of gas or oil. You don’t have to know how the car runs, just how to drive it and manage the dashboard.
Table of Contents
- Organic Traffic for Online Business Growth
- So What is SEO…?
- Slow but Sure Organic SEO
- How to Get Backlinks to Your Site?
- Keywords Matter
- SEO is Complicated
- Creators are Invited to Apply to Join the Creator’s Corridor
Audio Article – Organic SEO
If you’ve never heard a new language, you can’t feel bad for not knowing it.
The digital world is simply a new language.
~LeAura Alderson, cofounder-iCreateDaily®
So What is SEO…?
Search Engine Optimization–SEO—simply means that you need to optimize your website, blog, shop or social platform by using search terms—known as keywords—that your audience is using to find you. Then, you make sure those words are a part of your relevant content, especially in the title and first paragraphs. That helps Google find your content and serve it to the people who are looking for it.
Google is the traffic cop, directing traffic to where it needs to go to get what it’s looking for.
~LeAura Alderson, cofounder-iCreateDaily®
Slow but Sure Organic SEO
One of the best and surest and cheapest ways to grow your website traffic organically is to get relevant backlinks (links to your site from other good websites).
Notice I did not say “fastest”. That’s because “organic” is not the fastest, however it is the safest and surest for long term growth. It will require patience, determination and commitment on your part, but hey… that’s the nature of building anything, right? And in this case you’re building your brand and your business.
Every creator needs an audience.
Your website is your online home;
your social platforms are your stage.
SEO is the billboard that helps your audience find their way to you.
~LeAura Alderson, cofounder-iCreateDaily®
How to Get Backlinks to Your Site?
The best ways to get quality backlinks to your website:
- Create good and relevant content that people share
- Contribute content (articles, images, quotes, tips, expertise paragraphs, recipes, etc.) for other sites, that will include your name and site link. This becomes a backlink to your site, which is great, plus you hitchhike on the traffic of the other site as some will come your way.
- Over time, as Google sees that your site is growing in popularity (social proof and validation), it will send more traffic your way.
- SEO: Optimize your articles by using keywords in the titles and content that people are actually searching for. This is akin to placing a sign on your place of business so people can find you, or your listing in a phone directory.
When it comes to being found online, keywords matter. Keywords are the name for the words you type into Google or your browser, to search for anything.
Keywords help you find what you’re looking for, and they will help your prospective fans find you.
Consider three different titles we might have used for this article:
- How to Get Found Online (10 searches/mo)
- How to Get More Traffic Faster (50 searches/mo)
- Grow Your Website Traffic (0 searches/mo)
- Organic SEO to Grow Your Website Traffic (‘Organic SEO’ gets 590 searches/mo
We chose the fourth title for this article for two reasons:
- It was the most descriptive for this article
- It had the most monthly searches
You’ll see a comparison on those searches in a moment. But first a brief intro in tools we use to find this information.
Keyword Search Tools
We’re actually currently using all of these because—so far—none of them alone has all the information that we need. We’re affiliates for KWfinder and Jaaxy, but if you’re just getting started, the simplest tool would probably be the free Chrome or Firefox Extension on KeywordAnywhere.
KeywordAnywhere shows up as a widget on your browser dashboard. You can see that in the screenshot below. It’s the black circle with a red K that we’ve circled in red in the upper right hand corner of the screenshot below.
KEYWORD TOOL UPDATE: since originally writing this, our latest favorite is Neil Patel’s UberSuggest which provides extensive search results for free.
Keyword Search Results
As you can see in the upper left red line, “Organic SEO” gets ~590 searches per month. On the right side, KeywordAnywhere will show you comparable and compatible search terms.
You can also see what this app looks like installed on your browser. It’s in the upper right hand corner in Chrome, as you can see from the red circle around the black circle K, as we mentioned a moment ago.
These next two screenshots show you the search results for two of the other possible titles for this article.
Search results for How to Get More Traffic show that that keyword phrase gets only around 50 searches per month.
The search phrase: How to Get Found Online averages only 10 monthly searches.
The title we chose, was more descriptive for this article in addition to being the one that gets the most monthly searches: Organic Seo at 590/mo.
Writing and titling your articles to use the search terms your audience—and prospective audience—is using will help them find you, and helps Google to know what you’re about and when to send people your way.
SEO is Complicated
Now there’s so much more to it than just this that we’ve shared here, and we’re not SEO experts. Rather, we’re media publishers learning increasingly better ways to improve our SEO while learning the industry over time.
In our chosen keyword for this article, while the predominant keyword phrase in our title gets approximately 590 searches per month, the next layer of consideration that’s almost equally important, is how easy is it to rank for? In other words, what’s the competition for a given keyword and is it easy, medium, difficult or impossible to rank for?
We will probably never rank for the keyword, Organic SEO, because it’s a highly competitive amongst those who rule the industry.
In this case, since we’re not an SEO agency, blog or marketing firm, chances of us ever ranking organically for this keyword are very slim. Still, we keyworded the title just in case, but we write it for you. Our readers, and audience, should you find it helpful.
As with any endeavor, you start this journey of improving your content to match searcher intent, one step at a time.
The name of the game is to keep on learning and growing, and to enjoy the process if you can. SEO through keyword optimization is just one more tool in your tool chest.
“There no longer has to be a difference between who you are and what you do.”
~Gary Vaynerchuk, entrepreneur, author
Creators are Invited to Apply to Join the Creator’s Corridor
If you would like a presence on our website for backlinks to your site, you’re invited to apply to be a part of the Creator’s Corridor.
Remember, we began this article talking about the best way to grow your organic traffic is through relevant backlinks to your site from other quality websites with good domain authority.
Publishing your content on other sites provides you with exposure and traffic to your website and/or social page, exposure to your work and brand, and provides a backlink to your website to help boost your ranking in Google. A presence on other websites also places you—and thus your work/your own platforms—into their traffic flow for increased traffic and visibility to your site.
Whether you have only a social page or also a website, we’re glad to consider applicants from all creative endeavors. Also, if you’re interested in being on our podcast, you can contact us here.
Original Content We Can Publish
All submissions will include proper tribute and a link to you:
- Images (original art and photos watermarked to your brand or site)
What saves a man is to take a step. And then to take another step.
~CS Lewis, British writer, professor, lay theologian, 1898-1963
Hello! I’m LeAura, a philosopher, generalist, autodidactic former homeschooling mom, personal development advocate, entrepreneur, writer, editor, author, ideator, media publisher, and podcaster, passionate about helping others achieve their best possible life! We’re a media publishing company run by our small family of entrepreneurs, writers, and creators on around topics we enjoy, such as gardening, health and fitness, creativity and pets, with more to come.
While my greatest teacher is Life… my formal training includes certifications in mediation, fitness trainer, and strategic intervention coaching, including marriage and family. My favorite thing ever is helping people discover and grow their incredible potential.
Today, the synergy of creating websites, articles and podcasts, brings together all my favorite things: family, learning, growth, creating, connecting and contributing. To share these with you is a privilege, that serves my lifelong aspiration to help others.
My personal areas of creativity are in writing, masterminding, ideation, synthesis and bringing ideas to life through business and entrepreneurship.
Want to submit your photos, videos and/or article content for publication? We love to consider your contribution for publication! firstname.lastname@example.org