In this Coffee Break, we’re going to share insights we learned about how authors can leverage podcasting and audio drama to build their audience.
We just got back from Podcast Movement 2018 #PM18, in Philadelphia, and have so much to share with you! If you are in our Facebook Group or follow LeAura or Devani online, you might have seen a few photos.
The podcasting industry, while it’s around 15 years old, is still a relatively new medium for the vast majority of people. Also, realize that the concept of podcasting has been around since the 1980s and was called but was called “Audioblogging.” A surprising stat we learned is:
Approximently, 58 million people in the US alone still don’t know what a Podcast is. Or that they might have 2-3 apps that can play them already on their phone!
And yet, this somewhat underground industry is rapidly doubling in interest year over year! Which is fantastic news for fiction writers and anyone interested in storytelling and creative ways of expanding your reach in the world.
Most of the podcast networks we mention in the episode produce a mix of fiction and non-fiction podcasts. So if you have a non-fiction podcast idea you can still look into Podcasting! Everything we talk about can be applied to non-fiction topics. But, the fiction space is growing and audio drama is an up and coming trend in this space.
Topics Discussed:
- Shoutouts to Podcast Movement & people we met!
- How authors can leverage podcasts
- What is an audio drama?
- How audio drama moves fiction forward
- Building a larger fan base through story podcasts
- Monetizing through story podcasts
- Can you get your audio drama produced by a podcast network?
- Pros and cons of podcast networks vs DIY podcasting
- Our overall excitement in the podcast industry
Listen on iTunes ~ Listen on Stitcher ~ Listen on Google Play ~ Listen on RadioPublic
RESOURCES:
- Podcast Websites (our hosting company)
- iCD Episode with Kate Erickson
- iCD Episode with Mark Asquith
- iCD Episode with Kieran McKeefery
- iCreateDaily for Creators community
- Fiverr.com (for hiring voices)
- TheBookTavern.com (Josh & Lillian’s new site)
- Panoply – A Premium Podcast Network
- Westwood – Podcast Network
- Night Vale Presents – Podcast Network
- *Audio Shows on Audible
- Podcast Movement 2019
- Kate’s Take Podcast
- EOFire Podcast
- Smart Passive Income Podcast
- Mark Asquith’s 7-Minute Mentor Podcast
- The Golden Compass audiobook – an example of a well produced audio story using actor readers
*Audible currently closed their podcast pitching. But keep an eye out because they’ll undoubtedly open it up in the future!
Photo Highlights of Podcast Movement 2018
Jared Easley & Dan Franks – co-Founders of Podcast Movement
As we state in the episode, we’re inspired by how much Jared and Dan’s efforts in bringing podcasters together! The Podcast Movement event is the largest in the space, and they’ve clearly created a work of art in how they present and staged the event.
Bill Nowicki – Marietta Stories Podcast & Podcast Movement Sessions
One of the first things we did at Podcast Movement was an interview on the spot with Bill Nowicki! Bill is a nuclear engineer, but he’s also a podcaster. He hosts the Marietta Stories Podcast which highlights the people, historical sites, and culture of Marietta, Georgia. It was fun seeing him throughout the conference doing what he does best: capturing the stories!
Pat Flynn – Host and Owner of Smart Passive Income
Here’s a photo of Pat Flynn of the Smart Passive Income podcast. Pat delivered the fantastic 2018 Podcast Movement opening keynote speech! He dipped his toes in the podcast world in 2008. But didn’t launch SPI until around 2010.
Since 2010, Pat has inspired tens of thousands of entrepreneurs with his transparency in Income Reports, quirky since of humor, and interviews with amazing creators. In fact, he even inspired his 8 year-old-son Keoni to start podcasting! They just launched “All of Your Beezwax” podcast together!
Kate Erickson – Host of Kate’s Take and Partner at EOFire
We met the wonderful Kate Erickson, whom we interviewed on Episode of the iCreateDaily podcast. Kate is a systems woman! She not only helps keep the engine of the Entrepnures on Fire podcast revved up, but Kate also hosts the podcast “Kate’s Take.” She shares her wisdom of creating systems to scale your business.
This is such an important topic for creators, whether you’re helping your co-founder or partner, or you have to wear all the business hats yourself. Having solid systems in place is almost like having another team member.
John Lee Dumas – Host and Owner of Entrepreneurs On Fire (EOFire)
And, John Lee Dumas! JLD’s podcast, Entrepreneurs On Fire, was one of the first we listened to back in late 2014. We’ve loved tuning into his interviews and were inspired with his daily efforts in building his business and the #FireNation community. EOFire is not just a daily podcast, it’s the first ever daily business podcast. Yes, that’s Monday thru Sunday. 
Having listened to his podcast for so long, it feels like meeting up with a friend. We’ve got to watch his business evolve and seen him launch all sorts of cool projects from the Entrepreneurs On Fire podcast. Meeting a virtual mentor in person, and sharing ideas with them, is awesome!
Next, we’ll have to get him on the iCreateDaily podcast because of course… He’s the first name that pops in our mind when thinking about prolific daily creators. *wink, wink, JLD!*
Mark Asquith & Kieran McKeefery – Owner and Team of Podcast Websites
We also met up with Mark and Kieran! Mark Asquith owns Podcast Websites, the hosting platform we use for our podcast. And Kieran works for the company, heading up all the tech innovations that go on behind the scenes. We’ve also interviewed both of them (separately) which is in the Resource section below.
Unfortunately, the selfies are on their phones and they are traveling back to the UK, so we’ll add them in once we get them.
It was SO wonderful meeting them in person, the Podcast Websites company is amazing. Their support is stellar, they’re always creating solutions to any problems we face. They not only provide a wonderful service to podcasters but help their customers stay on top of the industry news with educational content and community.
After having interviewed them and communicating back and forth for a couple years, it was so good to meet in person!
Biggest Lesson Learned:
The world of fiction has a new frontier to explore in Podcasting! It’s Radio Drama 2.0 world and ready for new voices, original stories, and growing listeners.
A movement for creators serious about their art.
iCreateDaily!
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Hello! I’m LeAura, owner and co-creator of iCreateDaily.com®. As an autodidactic philosopher, generalist, personal development advocate, entrepreneur, writer, editor, author, ideator, media publisher, and podcaster, I’m passionate about helping others achieve their best possible life! Our small family of entrepreneurs, writers, investors, educators and creators own and run websites around topics we enjoy, such as gardening, health and fitness, creativity and pets, with more to come.
While my greatest teacher is Life… my formal training includes certifications in mediation, fitness, and strategic intervention coaching, including marriage and family. Today, the synergy of creating websites, articles and podcasts, brings together all my favorite things: family, learning, growth, creating, connecting and contributing. To share these with you is a privilege, that serves my lifelong aspiration to help others.
My personal areas of creativity are in writing, masterminding, ideation, synthesis and bringing ideas to life through business and entrepreneurship, all with a pervasive spiritual foundation with a focus on elevating the lives of others.
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